Acumbamail vs. SwiftERM

Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!

Incentivized

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.

• Creating Landing Pages.
• Built in Automations.
• Email List Maintenance.
• The email editor is simple to use and very intuitive.

Incentivized

• Automatic email marketing
• Predictive analytics
• Publicises our Trustpilot product ratings

• The online support is excellent, but the written support is sometimes in Spanish.
• Setting up your account for better email deliverability takes some time.
• It's a newer program, so there is definitely some room for improvement in the user interface.

Incentivized

• Introduce an SMS version
• Making the reporting system more idiotproof

It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.

Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.

Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!

Incentivized

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.

• Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!

Incentivized

• Our initial ROI was over 4,000%
• It has freed up many days each month spent segmenting audiences.
• Our customer churn has been reversed.