Adapt.io vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adapt.io
Score 6.1 out of 10
N/A
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A
MediaRadar
Score 6.3 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
Adapt.ioMediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adapt.ioMediaRadar
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
Adapt.ioMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
Adapt.io
7.2
1 Ratings
5% below category average
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search7.01 Ratings1.06 Ratings
Identification of new leads7.01 Ratings1.06 Ratings
List quality6.01 Ratings1.16 Ratings
List upload/download7.01 Ratings1.15 Ratings
Ideal customer targeting7.01 Ratings1.05 Ratings
Load time/data access9.01 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adapt.io
7.3
1 Ratings
3% below category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information6.01 Ratings1.06 Ratings
Company information8.01 Ratings1.16 Ratings
Industry information8.01 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adapt.io
6.4
1 Ratings
14% below category average
MediaRadar
3.0
6 Ratings
85% below category average
Salesforce integration6.01 Ratings1.02 Ratings
Company/business profiles6.01 Ratings1.06 Ratings
Automatic data refresh7.01 Ratings7.53 Ratings
Tags7.01 Ratings7.03 Ratings
Filters and segmentation6.01 Ratings1.06 Ratings
Lead qualification process00 Ratings1.05 Ratings
Smart lists and recommendations00 Ratings1.05 Ratings
Alerts and reminders00 Ratings1.05 Ratings
Data hygiene00 Ratings6.04 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adapt.io
-
Ratings
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates00 Ratings8.01 Ratings
Append emails to records00 Ratings8.01 Ratings
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Adapt.ioMediaRadar
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User Ratings
Adapt.ioMediaRadar
Likelihood to Recommend
6.0
(1 ratings)
1.1
(6 ratings)
User Testimonials
Adapt.ioMediaRadar
Likelihood to Recommend
Adapt.io
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
Adapt.io
  • Finding email addresses of potential clients.
  • Company info in terms of revenue and number of employees
  • Contact discovery in terms of location, role and industry
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
Adapt.io
  • I don't see any need of improvement
  • Industry Filters can be more specific.
  • Number of credits are less.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Alternatives Considered
Adapt.io
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
Adapt.io
  • Helped me increase the volume of outreach
  • Helped me find relevant data of people to connect with
  • The ROI can take time to achieve as the number of credits are less.
Read full review
MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots