What users are saying about
14 Ratings
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Top Rated
656 Ratings
14 Ratings
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Score 7.3 out of 100

ZoomInfo

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Top Rated
656 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ADAPTcrm

It really works as an all-in-one solution for multiple business needs such as human resource management, sales exploration, and payroll operations. Ultimately, it works better for a larger organization and can be an overkill for smaller organizations or non-profits. In many ways, the numerous features and operations can help alleviate the need for acquiring multiple programs and the training involved.
Bruce Emmerling | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

ADAPTcrm
7.2
ZoomInfo
Customer data management / contact management
ADAPTcrm
7.0
ZoomInfo
Workflow management
ADAPTcrm
6.0
ZoomInfo
Territory management
ADAPTcrm
6.0
ZoomInfo
Opportunity management
ADAPTcrm
7.0
ZoomInfo
Integration with email client (e.g., Outlook or Gmail)
ADAPTcrm
8.0
ZoomInfo
Contract management
ADAPTcrm
8.0
ZoomInfo
Quote & order management
ADAPTcrm
7.0
ZoomInfo
Interaction tracking
ADAPTcrm
8.0
ZoomInfo
Channel / partner relationship management
ADAPTcrm
8.0
ZoomInfo

Customer Service & Support

ADAPTcrm
7.3
ZoomInfo
Case management
ADAPTcrm
8.0
ZoomInfo
Call center management
ADAPTcrm
7.0
ZoomInfo
Help desk management
ADAPTcrm
7.0
ZoomInfo

Marketing Automation

ADAPTcrm
8.0
ZoomInfo
Lead management
ADAPTcrm
8.0
ZoomInfo
Email marketing
ADAPTcrm
8.0
ZoomInfo

CRM Project Management

ADAPTcrm
8.0
ZoomInfo
Task management
ADAPTcrm
9.0
ZoomInfo
Billing and invoicing management
ADAPTcrm
8.0
ZoomInfo
Reporting
ADAPTcrm
7.0
ZoomInfo

CRM Reporting & Analytics

ADAPTcrm
7.3
ZoomInfo
Forecasting
ADAPTcrm
7.0
ZoomInfo
Pipeline visualization
ADAPTcrm
8.0
ZoomInfo
Customizable reports
ADAPTcrm
7.0
ZoomInfo

Customization

ADAPTcrm
6.3
ZoomInfo
Custom fields
ADAPTcrm
6.0
ZoomInfo
Custom objects
ADAPTcrm
6.0
ZoomInfo
Scripting environment
ADAPTcrm
7.0
ZoomInfo
API for custom integration
ADAPTcrm
6.0
ZoomInfo

Security

ADAPTcrm
7.0
ZoomInfo
Single sign-on capability
ADAPTcrm
7.0
ZoomInfo
Role-based user permissions
ADAPTcrm
7.0
ZoomInfo

Social CRM

ADAPTcrm
7.5
ZoomInfo
Social data
ADAPTcrm
8.0
ZoomInfo
Social engagement
ADAPTcrm
7.0
ZoomInfo

Integrations with 3rd-party Software

ADAPTcrm
8.0
ZoomInfo
Marketing automation
ADAPTcrm
8.0
ZoomInfo

Prospecting

ADAPTcrm
ZoomInfo
7.7
Advanced search
ADAPTcrm
ZoomInfo
7.9
Identification of new leads
ADAPTcrm
ZoomInfo
7.8
List quality
ADAPTcrm
ZoomInfo
7.6
List upload/download
ADAPTcrm
ZoomInfo
7.4
Ideal customer targeting
ADAPTcrm
ZoomInfo
7.7
Load time/data access
ADAPTcrm
ZoomInfo
7.9

Sales Intelligence Data Standards

ADAPTcrm
ZoomInfo
7.9
Contact information
ADAPTcrm
ZoomInfo
7.8
Company information
ADAPTcrm
ZoomInfo
8.1
Industry information
ADAPTcrm
ZoomInfo
7.8

Data Augmentation & Lead Qualification

ADAPTcrm
ZoomInfo
7.7
Lead qualification process
ADAPTcrm
ZoomInfo
8.0
Smart lists and recommendations
ADAPTcrm
ZoomInfo
7.4
Salesforce integration
ADAPTcrm
ZoomInfo
7.9
Company/business profiles
ADAPTcrm
ZoomInfo
8.1
Alerts and reminders
ADAPTcrm
ZoomInfo
7.6
Data hygiene
ADAPTcrm
ZoomInfo
7.2
Automatic data refresh
ADAPTcrm
ZoomInfo
7.4
Tags
ADAPTcrm
ZoomInfo
7.3
Filters and segmentation
ADAPTcrm
ZoomInfo
8.1

Sales Intelligence Email Features

ADAPTcrm
ZoomInfo
6.9
Sales email templates
ADAPTcrm
ZoomInfo
7.8
Append emails to records
ADAPTcrm
ZoomInfo
5.9

Pros

ADAPTcrm

  • It provides a nice, single package of multiple features as in all in one solution business program. It can be used to help run many operations in an organization.
  • ADAPTcrm provides a fairly robust interface that can be individually tailored to each user, making it a bit more personable.
  • The program can be linked into other systems like Outlook which can alleviate the need for manual entry of contacts.
Bruce Emmerling | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

ADAPTcrm

  • The interface can be difficult to learn at first and a little overwhelming for new users.
  • The lack of customization of some features without additional support.
  • The software maker provides multiple forms of the application which can be confusing when making a purchasing decision.
Bruce Emmerling | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

ADAPTcrm

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Alternatives Considered

ADAPTcrm

ADAPTcrm is a bit different than other programs with similar feature sets. It offers a more well-rounded set of features that can be beneficial for an organization looking for an in all-in-one solution without much customization. On the other hand, if customization or changes are needed, the costs can be increased greatly with the need for developers or support from the company. Some CRM solutions may require a great deal of programming which ADAPTcrm does not necessarily need, potentially saving a great deal of time in implementation.
Bruce Emmerling | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

ADAPTcrm

  • ADAPTcrm helps to address a number of business needs. It can help save a great deal of money and time if implemented correctly.
  • Some users needed additional training which increased staffing costs.
  • The program helped simplify operations into an integrated software solution.
Bruce Emmerling | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Pricing Details

ADAPTcrm

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ADAPTcrm
8.0
ZoomInfo
8.2

Likelihood to Renew

ADAPTcrm
ZoomInfo
10.0

Usability

ADAPTcrm
ZoomInfo
9.0

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