Likelihood to Recommend I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Read full review AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
Read full review Pros An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC. Integration for many channels without much setup, this includes lesser known search engines and various social media partners. Automation for delegating many tasks that can be a hassle to accomplish. Read full review Organize your online publishers Organize your campaigns Reports are very simple and easy to read Read full review Cons As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well. Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education. Che Odom Marketing and Business Administrator
Read full review Assigning multiple video publishers to a single campaign is something that they need to improve The publisher dashboard is a little complicated to understand Read full review Likelihood to Renew As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review Usability It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Read full review Support Rating They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Read full review Implementation Rating It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Read full review Alternatives Considered It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to
Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Read full review AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
Read full review Return on Investment This has increased the number of clients. This has increased the amount of productivity and time we can spend on clients. This has increased the overall revenue because we can handle more than we used to be able to handle without this tool. Read full review AdButler is very affordable and your ROI would be good always It's also highly scalable Read full review ScreenShots