AdCheck - URL Tracking Link Verification vs. Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdCheck - URL Tracking Link Verification
Score 4.2 out of 10
N/A
AdCheck is a URL tracking link verification tool. It gives deep insight into offer links: re-direct chain, competitors running the same campaign, click spamming, pop-ups or missing link parameters. The vendor says it allows users to see the quality of the offers they are running and avoid wasting time with broken links or issues slowing down conversions.N/A
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
AdCheck - URL Tracking Link VerificationSmaato
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdCheck - URL Tracking Link VerificationSmaato
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdCheck - URL Tracking Link VerificationSmaato
Top Pros
Top Cons
Best Alternatives
AdCheck - URL Tracking Link VerificationSmaato
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Score 8.6 out of 10
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Medium-sized Companies
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The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Marin Software
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Score 9.1 out of 10
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Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdCheck - URL Tracking Link VerificationSmaato
Likelihood to Recommend
9.0
(2 ratings)
7.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AdCheck - URL Tracking Link VerificationSmaato
Likelihood to Recommend
Adnovation
Our main CRM is Adcomm and the AdCheck app allows us to run clients' validations. It also allows us to check clients' subscriptions to our provided services and tools. It works as a virtual assistant to our marketing strategies. It also tailors to our clients and our offers. The time I do not use AdCheck is when I am collaborating internally with other team-members
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Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros
Adnovation
  • URL's verification and authenticity
  • Integration of real offers
  • Recognizes spams, bots and other cyber threats
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Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons
Adnovation
  • Personalization of individual profiles
  • Loyalty member programs
  • Offered in different languages
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Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Usability
Adnovation
No answers on this topic
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Support Rating
Adnovation
No answers on this topic
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Alternatives Considered
Adnovation
it's much cheaper than the rest so far. Has more benefits than other software out there. Integrate with our CRM to give us a better and simple experience. You can try it for free with no liable ties to the product. Easy to use and to manage. Sleek and innovative design
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Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Return on Investment
Adnovation
  • Saves time by giving detailed reports on clicks and spam
  • It can be expensive if you do not know how to use it
  • It gives me peace of mind knowing I have a smart ad virtual assistant
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Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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ScreenShots