AdCheck - URL Tracking Link Verification vs. Smaato

Our main CRM is Adcomm and the AdCheck app allows us to run clients' validations. It also allows us to check clients' subscriptions to our provided services and tools. It works as a virtual assistant to our marketing strategies. It also tailors to our clients and our offers. The time I do not use AdCheck is when I am collaborating internally with other team-members

Incentivized

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.

Incentivized

• URL's verification and authenticity
• Integration of real offers
• Recognizes spams, bots and other cyber threats

Incentivized

• Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
• Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
• Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
• Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

Incentivized

• Personalization of individual profiles
• Loyalty member programs
• Offered in different languages

Incentivized

• Inventory can be a bit pricey in competitive markets like the US.
• Reporting dashboard is limited, needs work.
• They don't offer a lof of transparency about margins over media cost.

Incentivized

Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

Incentivized

Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

Incentivized

it's much cheaper than the rest so far. Has more benefits than other software out there. Integrate with our CRM to give us a better and simple experience. You can try it for free with no liable ties to the product. Easy to use and to manage. Sleek and innovative design

Incentivized

With over 20 demand partners in our stack, Smaato is in the top 5

Incentivized

• Saves time by giving detailed reports on clicks and spam
• It can be expensive if you do not know how to use it
• It gives me peace of mind knowing I have a smart ad virtual assistant

Incentivized

• Increased overall revenue
• Strong demand pool
• Easy reporting

Incentivized