AdClarity vs. comScore Digital Analytix (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
comScore Digital Analytix (discontinued)
Score 9.8 out of 10
N/A
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.N/A
Pricing
AdClaritycomScore Digital Analytix (discontinued)
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClaritycomScore Digital Analytix (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdClaritycomScore Digital Analytix (discontinued)
Top Pros
Top Cons
Best Alternatives
AdClaritycomScore Digital Analytix (discontinued)
Small Businesses
TapClicks
TapClicks
Score 10.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 8.5 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdClaritycomScore Digital Analytix (discontinued)
Likelihood to Recommend
8.0
(4 ratings)
8.7
(5 ratings)
Likelihood to Renew
8.6
(2 ratings)
6.3
(5 ratings)
User Testimonials
AdClaritycomScore Digital Analytix (discontinued)
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Discontinued Products
DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
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Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
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Discontinued Products
  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
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Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
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Discontinued Products
  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
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Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
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Discontinued Products
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
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Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Discontinued Products
I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
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Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
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Discontinued Products
  • I have confidence that current and future content will be captured accurately.
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ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING