AdClarity vs. BlueOcean Brand Navigator

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.

• Get ideas for new placements
• See creatives of my competitors
• Find new verticals to advertise in
• Completely SAAS

• curate robust competitive intelligence
• leverage big data and AI for approachable reporting
• track and optimize against marketing KPIs

• Paid keywords information
• SEO analysis
• Social media analysis

Incentivized

• deeper analysis of creative

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

• I was able to get more suitable, better converting traffic sources.

• Filling a void for real-time Brand and Awareness measurement