What users are saying about

AdClarity

9 Ratings
Score 7.4 out of 101

D&B Hoovers (formerly Avention)

15 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdClarity

It's suitable for social media monitoring.
No photo available

D&B Hoovers (formerly Avention)

Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
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Feature Rating Comparison

Prospecting

AdClarity
D&B Hoovers (formerly Avention)
8.1
Advanced search
AdClarity
D&B Hoovers (formerly Avention)
9.0
Identification of new leads
AdClarity
D&B Hoovers (formerly Avention)
8.5
List quality
AdClarity
D&B Hoovers (formerly Avention)
7.2
List upload/download
AdClarity
D&B Hoovers (formerly Avention)
8.0
Ideal customer targeting
AdClarity
D&B Hoovers (formerly Avention)
7.7
Load time/data access
AdClarity
D&B Hoovers (formerly Avention)
8.0

Sales Intelligence Data Standards

AdClarity
D&B Hoovers (formerly Avention)
8.4
Contact information
AdClarity
D&B Hoovers (formerly Avention)
7.2
Company information
AdClarity
D&B Hoovers (formerly Avention)
8.7
Industry information
AdClarity
D&B Hoovers (formerly Avention)
9.2

Data Augmentation & Lead Qualification

AdClarity
D&B Hoovers (formerly Avention)
8.1
Lead qualification process
AdClarity
D&B Hoovers (formerly Avention)
6.6
Smart lists and recommendations
AdClarity
D&B Hoovers (formerly Avention)
8.3
Salesforce integration
AdClarity
D&B Hoovers (formerly Avention)
9.5
Company/business profiles
AdClarity
D&B Hoovers (formerly Avention)
9.2
Alerts and reminders
AdClarity
D&B Hoovers (formerly Avention)
8.0
Data hygiene
AdClarity
D&B Hoovers (formerly Avention)
7.0
Automatic data refresh
AdClarity
D&B Hoovers (formerly Avention)
7.3
Tags
AdClarity
D&B Hoovers (formerly Avention)
9.0
Filters and segmentation
AdClarity
D&B Hoovers (formerly Avention)
8.2

Sales Intelligence Email Features

AdClarity
D&B Hoovers (formerly Avention)
9.0
Sales email templates
AdClarity
D&B Hoovers (formerly Avention)
9.0
Append emails to records
AdClarity
D&B Hoovers (formerly Avention)
9.0

Pros

  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
No photo available
  • Amazing source of data. The best, cleanest, most reliable database in the world.
  • DUNS Matching process. Unparalleled in its accuracy .
  • Customer Service. They make themselves an indispensable member of your team.
Greg McLaughlin profile photo

Cons

  • I'd love to see my competitors' activities on the social networks
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  • The tool is well built. I enjoy the search functionality.
  • Continue standard updates.
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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No score
No answers yet
No answers on this topic

Support

No score
No answers yet
No answers on this topic
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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We compared ZoomInfo to Hoovers and ultimately went with Hoovers due to the "deal" that our rep worked out in order to get the sale. In hindsight, we spent more time and effort having to identify and cleanse incorrect data than we saved by not going with ZoomInfo who politely let us know they were firm on their pricing. As a lesson learned, ZoomInfo most likely stands behind their product a lot more. It should be noted that ZoomInfo offered an actual demo where we had access to their system for 7 days. Hoovers, in contrast, has their sales rep do a screen share of their platform and never actually gives you access. It's now apparent why they do that.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
No photo available
  • The ROI has been significant in terms of improved close rates, increased CRM adoption, end user satisfaction and effective marketing segmentation.
Greg McLaughlin profile photo

Screenshots

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details