What users are saying about
9 Ratings
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Score 7.5 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
No photo available

D&B Hoovers (formerly Avention)

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman profile photo

Feature Rating Comparison

Prospecting

AdClarity
D&B Hoovers (formerly Avention)
8.0
Advanced search
AdClarity
D&B Hoovers (formerly Avention)
8.8
Identification of new leads
AdClarity
D&B Hoovers (formerly Avention)
8.4
List quality
AdClarity
D&B Hoovers (formerly Avention)
7.4
List upload/download
AdClarity
D&B Hoovers (formerly Avention)
8.0
Ideal customer targeting
AdClarity
D&B Hoovers (formerly Avention)
7.8
Load time/data access
AdClarity
D&B Hoovers (formerly Avention)
8.0

Sales Intelligence Data Standards

AdClarity
D&B Hoovers (formerly Avention)
8.5
Contact information
AdClarity
D&B Hoovers (formerly Avention)
7.6
Company information
AdClarity
D&B Hoovers (formerly Avention)
8.8
Industry information
AdClarity
D&B Hoovers (formerly Avention)
9.2

Data Augmentation & Lead Qualification

AdClarity
D&B Hoovers (formerly Avention)
8.1
Lead qualification process
AdClarity
D&B Hoovers (formerly Avention)
6.6
Smart lists and recommendations
AdClarity
D&B Hoovers (formerly Avention)
8.2
Salesforce integration
AdClarity
D&B Hoovers (formerly Avention)
9.4
Company/business profiles
AdClarity
D&B Hoovers (formerly Avention)
9.0
Alerts and reminders
AdClarity
D&B Hoovers (formerly Avention)
8.0
Data hygiene
AdClarity
D&B Hoovers (formerly Avention)
7.0
Automatic data refresh
AdClarity
D&B Hoovers (formerly Avention)
7.3
Tags
AdClarity
D&B Hoovers (formerly Avention)
9.0
Filters and segmentation
AdClarity
D&B Hoovers (formerly Avention)
8.2

Sales Intelligence Email Features

AdClarity
D&B Hoovers (formerly Avention)
9.0
Sales email templates
AdClarity
D&B Hoovers (formerly Avention)
9.0
Append emails to records
AdClarity
D&B Hoovers (formerly Avention)
9.0

Pros

  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
No photo available
  • Provides company information (HQ address & phone number, revenue, employee size)
  • Ability to build company lists
  • Ability to find contacts and research into industries
  • Understand competitors of an organization and reports specifically pertaining to that company
Andrew Fix profile photo

Cons

  • I'd love to see my competitors' activities on the social networks
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  • I wish there was a way that I could learn the full extent of what Avention has to offer. I was forced to learn it on my own which is fine because it is a user-friendly tool but without a training on it, I don't fully understand the capabilities it offers.
  • Include training videos or steps that identifies what you're trying to accomplish within the tool and how you can continue to benefit with Avention.
Andrew Fix profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
No score
No answers yet
No answers on this topic

Support

No score
No answers yet
No answers on this topic
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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I have used other resources on the Internet for company information but the credibility of Avention has always proven to be a better source. I have used Slack (Google extension) for building lists on LinkedIn for prospecting and that has been a good resource but for contacts but ultimately Avention is a great tool that I believe any sales organization can and should utilize.
Andrew Fix profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • Positive impacts have been being able to find the right person at the right company and be able to email or call them to schedule sales leads.
  • Not much negative impact besides some emails bouncing.
Lindsey Schultz profile photo

Screenshots

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details