What users are saying about
9 Ratings
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Score 8 out of 101
16 Ratings
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Score 3.3 out of 101

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Digital Analytix Enterprise

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
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Pros

AdClarity

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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Digital Analytix Enterprise

  • Extremely flexible with the ability to customize metrics and dimension to meet business needs. While the tool has common default metrics (Page views, visits, visitors, link clicks etc.) and dimensions (Time, URL, Page Domain, Referral etc.) we are often requesting custom dimensions or metrics based on business logic, lookup tables and/or certain labels/parameters.
  • Ability to separate very large sites into separate entities or data sets to allow for more accurate and quicker reporting of large sites.
  • Meets the needs of both power analysts, as well as, basic users through different UI capabilities that are simply on different tabs next to each other, for each access.
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Cons

AdClarity

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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Digital Analytix Enterprise

  • Customer Support could certainly be better.
  • Need to extend support for more platforms, i.e. AppleTV, XBOX One, Windows 8, etc.
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Likelihood to Renew

AdClarity

AdClarity 8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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Digital Analytix Enterprise

Digital Analytix Enterprise 6.3
Based on 5 answers
Overall, quite satisfied with the product. There is a lot of potential with this vendor considering their drive to support as many platforms as possible. There were setbacks and a few negatives, but that's to be expected with any vendor. Hopefully, as comScore continues to flesh out Digital Analytix and take into consideration user feedback, we should see more and more regular improvements to the tool
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Alternatives Considered

AdClarity

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Digital Analytix Enterprise

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
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Return on Investment

AdClarity

  • I was able to get more suitable, better converting traffic sources.
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Digital Analytix Enterprise

  • Positive impacts have been that we've been able to tag platforms that other vendors currently do not support.
  • Negative impacts have been delays in getting appropriate support for new platforms.
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Pricing Details

AdClarity

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Digital Analytix Enterprise

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

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