AdClarity vs. Coremetrics / IBM Digital Analytics (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Coremetrics / IBM Digital Analytics (discontinued)
Score 8.0 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A
Pricing
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Top Pros
Top Cons
Best Alternatives
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Likelihood to Recommend
8.0
(4 ratings)
7.0
(24 ratings)
Likelihood to Renew
8.6
(2 ratings)
5.8
(18 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
2.3
(4 ratings)
Online Training
-
(0 ratings)
7.1
(2 ratings)
Implementation Rating
-
(0 ratings)
9.9
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AdClarityCoremetrics / IBM Digital Analytics (discontinued)
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
Read full review
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
Read full review
Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
Read full review
Discontinued Products
  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
Read full review
Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
Read full review
Discontinued Products
  • The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
  • Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
  • Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
  • Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
  • Built in API calls allows for nice report design and automation.
Read full review
Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
Read full review
Discontinued Products
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
Read full review
Usability
BI Science
No answers on this topic
Discontinued Products
Very easy to implement and use.
Read full review
Reliability and Availability
BI Science
No answers on this topic
Discontinued Products
Never had any issues
Read full review
Performance
BI Science
No answers on this topic
Discontinued Products
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Read full review
Support Rating
BI Science
No answers on this topic
Discontinued Products
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Read full review
Online Training
BI Science
No answers on this topic
Discontinued Products
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Read full review
Implementation Rating
BI Science
No answers on this topic
Discontinued Products
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Read full review
Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
Read full review
Discontinued Products
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Read full review
Scalability
BI Science
No answers on this topic
Discontinued Products
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
Read full review
Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
Read full review
Discontinued Products
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Read full review
ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING