What users are saying about
9 Ratings
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Score 7.5 out of 101
48 Ratings
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Score 5.6 out of 101

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Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
  • UI is simple and easy to use
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Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
  • The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
  • Tag management is extremely manual leaving a lot of room for human error.
  • Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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IBM Digital Analytics6.0
Based on 19 answers
This questions does not quite apply to my work as a consultant. We generally encourage our clients to remain on the same platform unless they meet a significant shortcoming.
J. G. Emile Daigle profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
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Performance

No score
No answers yet
No answers on this topic
IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

No score
No answers yet
No answers on this topic
IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

No score
No answers yet
No answers on this topic
IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.
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Scalability

No score
No answers yet
No answers on this topic
IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • This product helped our client with market-mix optimization
  • This product helped our client focus their content acquisition spend based on authors' popularity
J. G. Emile Daigle profile photo

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details