What users are saying about

AdClarity

9 Ratings
Score 7.4 out of 101

IBM Digital Analytics

47 Ratings
Score 5.5 out of 101

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Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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  • Channel attribution - for any business ROI is of paramount importance, but what we really want to know is how best to attribute the ROI. DA allows us to accurately attribute the ROI on a granular level. This then allows us to work closely with our digital marketing agencies to drive greater performance.
  • Keyword analysis - One of our primary marketing channels is PPC. DA allows us to delve down into the performance of our PPC at keyword level which again helps validate our marketing strategy.
  • Insights - Insights is a useful tool that allows any user to quickly understand what key areas (marketing / product / page) are working well or more importantly not so well. The insight data is backed up with some rationale behind the reason which can be quickly actioned by the relevant team.
  • The weekly Action Ready Reports are very useful in terms of KPI data. The reports are aesthetically pleasing and help facilitate our weekly eCommerce team meetings as most key areas are covered in this report.
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Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • Compared to Google Analytics, the reporting interface is slower and less user-friendly.
  • There is no way to easily manage different sites in a single enterprise (though I think this may have been addressed in a newer version).
  • The Impression Attribution add-on module is quite rudimentary and, compared to an ad-serving platform, very costly per impression. (But if you need impression data populated within Explore and not some other third-party, then it's for you.)
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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IBM Digital Analytics6.0
Based on 19 answers
Because our implementation was deep and time-consuming, it doesn't make sense to switch to another vendor that offers incredibly similar capabilities for a similar cost. Plus, all our needs were met with Coremetrics.
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Usability

No score
No answers yet
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IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

No score
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IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
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Performance

No score
No answers yet
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IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

No score
No answers yet
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IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

No score
No answers yet
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IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

No score
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IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data.For instance Google Analytics will not allow you to nail a visitor and trace his journey from the start of his visit to the end of it. Moreover we are, with IBM Analytics for example able to identify the visitors that came multiple times in their lifetime to buy online. This allows us to study the customer life cycle and link this with the email that we send them to re-engage them after a while.An other strength that IBM Analytics has compared to Google Analytics is the ability to have 50 attributes per tags and therefore adapt the tracking to the company.The weak point however is the price of the solution.
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Scalability

No score
No answers yet
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IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • Gives clients insight into performance across marketing channels
  • Provides single source of "truth" between client and agency
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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details