What users are saying about

AdClarity

9 Ratings

Moz

229 Ratings

AdClarity

9 Ratings
Score 7.4 out of 101

Moz

229 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

AdClarity

It's helped me mostly in finding our competitors' media display sources. With AdClarity I'm able to improve my media presence and find new relevant sources.
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Moz

I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.
Andrew Silverstein profile photo

Feature Rating Comparison

SEO

AdClarity
Moz
8.6
Keyword analysis
AdClarity
Moz
8.6
Backlink management
AdClarity
Moz
8.2
SERP ranking tracking
AdClarity
Moz
8.6
Page grader
AdClarity
Moz
9.4
Competitive analysis
AdClarity
Moz
8.1
Site audit / diagnostics
AdClarity
Moz
8.9
Site recommendations
AdClarity
Moz
8.7
Task management
AdClarity
Moz
8.2

SEO Channels

AdClarity
Moz
8.3
Local SEO
AdClarity
Moz
7.7
Social SEO
AdClarity
Moz
8.5
Mobile SEO
AdClarity
Moz
8.5
Global SEO
AdClarity
Moz
8.3

SEO Platform & Account Management

AdClarity
Moz
8.4
Multi-domain support
AdClarity
Moz
8.2
Integration with web analytics tools
AdClarity
Moz
8.5

Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
No photo available
  • Backlink analysis - not only can you see every backlink to your site, but the SEO "strength" of the backlinking domain. We realized we had PLENTY of backlinks, but not as many as we'd like from stronger domains. Now, we're targeting stronger domains with relevant content containing links to those domains.
  • The Moz Bar - A must-have for any Chrome user involved in SEO in any capacity like myself. Just click the little Moz Bar icon and it'll bring up the site's title tag, meta tag, domain authority, page authority, and so much more.
  • Keyword Explorer - Not unlike many of these SEO sites, Moz has a fairly robust keyword explorer that breaks down the keyword(s) you search into categories like monthly volume, difficulty, similar suggestions and more. What I like is that you can save a set of keywords to your account if you're looking to run a particular campaign.
Andrew Silverstein profile photo

Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
  • Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
  • Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
Mike Tekula profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
Moz8.9
Based on 38 answers
It's an essential part of our SEO strategy. We would also not want to lose any of the historical keyword data we've accumulated week-over-week: we've had it set up to track keywords for quite some time, and it can be useful for us to look at this data in order to be mindful of how our strategy is evolving. It also doesn't hurt to take a hard look at they keywords we've lost, and why we've lost them (perhaps even making some guesses as to how Google's algorithm has changed for certain broad keywords that can convey a number of different intents behind the search).
Mackinley Levine profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
  • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
  • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword alternatives, but Moz's SERP analysis tool is far more useful than the tool SEM Rush provides simply because of the metrics it places alongside the SERP
  • Moz's keyword tracker is more intuitive and easier to organize than the similar service provided by SEM data, which is suggestive of the relative importance of factors such as back links, domain authority, etc.Rush.
  • In regard to the sheer scope of pages crawled, Majestic SEO's back link crawler is incredible, while Moz's crawler is fairly limited. Granted, crawling for back links is really all that Majestic does.
Mackinley Levine profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
No photo available
  • The ROI we have seen from Moz, mostly comes in the form of content creation. We have been able to target keywords, and write better content based on the information provided from Moz and from the SEO best practises they share in their content and videos. We have seen a significant increase in blog visits and views as well as subscribers.
  • Moz has also helped us increase our website traffic by informing us of any crawl issues right away so that we can deal with them ASAP.
Samantha Hornby profile photo

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details