What users are saying about
9 Ratings

Moz

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241 Ratings
9 Ratings
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Score 7.5 out of 101

Moz

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
241 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
No photo available

Moz

I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.
Andrew Silverstein profile photo

Feature Rating Comparison

SEO

AdClarity
Moz
8.0
Keyword analysis
AdClarity
Moz
8.7
Backlink management
AdClarity
Moz
7.4
SERP ranking tracking
AdClarity
Moz
8.3
Page grader
AdClarity
Moz
8.5
Competitive analysis
AdClarity
Moz
7.8
Site audit / diagnostics
AdClarity
Moz
8.2
Site recommendations
AdClarity
Moz
8.2
Task management
AdClarity
Moz
7.1

SEO Channels

AdClarity
Moz
7.8
Local SEO
AdClarity
Moz
7.8
Social SEO
AdClarity
Moz
6.9
Mobile SEO
AdClarity
Moz
8.0
Global SEO
AdClarity
Moz
8.4

SEO Platform & Account Management

AdClarity
Moz
7.6
Multi-domain support
AdClarity
Moz
8.0
Integration with web analytics tools
AdClarity
Moz
7.3

Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
No photo available
  • Moz provides lots of data, all processed and sent back to the end-user fairly quickly. Which is critical for my work since most of my clients are large enterprises with hundreds of thousands of data points (links, pages, etc...), and we generally have quick turnaround periods.
  • Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). This saves me a ton of time since I can quickly add them instead of having to reformat (or recreate) them on other tools that have visuals that are less attractive and eye-catching.
  • Moz customer service has always been incredible. I always feel like I'm getting my questions answered from a real person and that they are doing what's in my best interest. One particular time I called with a question on how to use OSE for a particular pitch and the rep saved me a bunch of time by running the reports for me, as well as giving me his thoughts on how to best leverage.
Rodrigo Stockebrand profile photo

Cons

  • I'd love to see my competitors' activities on the social networks
No photo available
  • Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
  • Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
  • Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
Mike Tekula profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
Moz8.9
Based on 38 answers
Out of all of the tools we use in our online marketing consulting work, Moz is probably the single most valuable (outside of Google Analytics). We have also seen great advancement in the Moz tool set, such that we are confident that, for the same investment, what we will have at our disposal in six months will be superior to what we have now, and this trend has not slowed down.
Mike Tekula profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
  • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
  • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword alternatives, but Moz's SERP analysis tool is far more useful than the tool SEM Rush provides simply because of the metrics it places alongside the SERP
  • Moz's keyword tracker is more intuitive and easier to organize than the similar service provided by SEM data, which is suggestive of the relative importance of factors such as back links, domain authority, etc.Rush.
  • In regard to the sheer scope of pages crawled, Majestic SEO's back link crawler is incredible, while Moz's crawler is fairly limited. Granted, crawling for back links is really all that Majestic does.
Mackinley Levine profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
  • Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
  • Positive: a better understanding of why certain sites rank for competitive keywords.
  • Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
Mackinley Levine profile photo

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details