What users are saying about
9 Ratings
49 Ratings
9 Ratings
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Score 8 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
No photo available

Oracle BlueKai

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

AdClarity
Oracle BlueKai
8.2
Collection of first-party data
AdClarity
Oracle BlueKai
7.8
Collection of third-party data
AdClarity
Oracle BlueKai
7.7
Access to Third-party Data Providers
AdClarity
Oracle BlueKai
9.1

Data Classification

AdClarity
Oracle BlueKai
8.2
Audience taxonomy
AdClarity
Oracle BlueKai
7.9
Tag Management
AdClarity
Oracle BlueKai
8.0
Data Analysis Dashboard
AdClarity
Oracle BlueKai
8.8

Ad Network Integration

AdClarity
Oracle BlueKai
7.8
Data Transfer
AdClarity
Oracle BlueKai
8.0
DSP integration
AdClarity
Oracle BlueKai
7.7

DMP Analytics

AdClarity
Oracle BlueKai
8.7
Campaign Analytics
AdClarity
Oracle BlueKai
8.5
Audience Analytics
AdClarity
Oracle BlueKai
9.0

Pros

AdClarity

  • Media buying analysis
  • Google GDN analysis
  • Optimize display advertising
No photo available

Oracle BlueKai

  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
Alina Hera profile photo

Cons

AdClarity

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
No photo available

Oracle BlueKai

  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
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Likelihood to Renew

AdClarity

AdClarity 8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

AdClarity

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available

Oracle BlueKai

They are a leader in the industry and we selected them because of their publisher diversity and customer service.
No photo available

Return on Investment

AdClarity

  • I was able to get more suitable, better converting traffic sources.
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Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
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Pricing Details

AdClarity

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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