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9 Ratings
49 Ratings
9 Ratings
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Score 7.5 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

AdClarity
Oracle DMP
8.2
Collection of first-party data
AdClarity
Oracle DMP
7.6
Collection of third-party data
AdClarity
Oracle DMP
7.9
Access to Third-party Data Providers
AdClarity
Oracle DMP
9.2

Data Classification

AdClarity
Oracle DMP
8.1
Audience taxonomy
AdClarity
Oracle DMP
7.8
Tag Management
AdClarity
Oracle DMP
8.0
Data Analysis Dashboard
AdClarity
Oracle DMP
8.6

Ad Network Integration

AdClarity
Oracle DMP
7.9
Data Transfer
AdClarity
Oracle DMP
8.0
DSP integration
AdClarity
Oracle DMP
7.8

DMP Analytics

AdClarity
Oracle DMP
8.7
Campaign Analytics
AdClarity
Oracle DMP
8.5
Audience Analytics
AdClarity
Oracle DMP
8.9

Pros

  • Emulate new locations around the world.
  • Use as proxy to hit some blocked content in your location.
  • Easy to use and install.
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  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Gaurav Gautam profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details