What users are saying about

AdClarity

9 Ratings

Oracle DMP

49 Ratings

AdClarity

9 Ratings
Score 7.4 out of 101

Oracle DMP

49 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
No photo available

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

AdClarity
Oracle DMP
8.2
Collection of first-party data
AdClarity
Oracle DMP
7.4
Collection of third-party data
AdClarity
Oracle DMP
8.1
Access to Third-party Data Providers
AdClarity
Oracle DMP
9.3

Data Classification

AdClarity
Oracle DMP
8.0
Audience taxonomy
AdClarity
Oracle DMP
7.7
Tag Management
AdClarity
Oracle DMP
8.1
Data Analysis Dashboard
AdClarity
Oracle DMP
8.4

Ad Network Integration

AdClarity
Oracle DMP
8.0
Data Transfer
AdClarity
Oracle DMP
8.1
DSP integration
AdClarity
Oracle DMP
7.9

DMP Analytics

AdClarity
Oracle DMP
8.7
Campaign Analytics
AdClarity
Oracle DMP
8.5
Audience Analytics
AdClarity
Oracle DMP
8.9

Pros

  • Media buying analysis
  • Google GDN analysis
  • Optimize display advertising
No photo available
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
No photo available
  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
No photo available

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
Almost strictly use Bluekai for all programmatic data needs. Only go outside for ABM needs.
Corey Buller profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
No photo available
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details