AdClarity vs Roku OneView (formerly Dataxu)

Likelihood to Recommend

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Pros

Get ideas for new placements
See creatives of my competitors
Find new verticals to advertise in
Completely SAAS

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Cons

Paid keywords information
SEO analysis
Social media analysis

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Verified User

Employee in Marketing

Financial Services Company, 201-500 employees

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Website blacklisting
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

$350 per month

AdClarity Editions & Modules

Edition

Subscription	$350.00¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Roku OneView (formerly Dataxu) Editions & Modules

—

Additional Pricing Details

—

Likelihood to Renew

AdClarity 8.6

Based on 2 answers

Because it solves all the problems I needed and hardly has any problems.

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Verified User

C-Level Executive in Marketing

Computer Software Company, 11-50 employees

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Roku OneView (formerly Dataxu) 7.0

Based on 1 answer

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Support Rating

No score

No answers yet

No answers on this topic

Roku OneView (formerly Dataxu) 10.0

Based on 1 answer

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Return on Investment

I was able to get more suitable, better converting traffic sources.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Provided us with accurate and timely data to provide to clients.
Enabled us to streamline our process for running PPC ads for over 80 clients.
Allowed us to show our ads to households across multiple devices and relevant exchanges.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

View all 2 answers on this topic

AdClarity vs Roku OneView (formerly Dataxu)

AdClarity

Roku OneView (formerly Dataxu)

Attribute Ratings

Likelihood to Recommend

AdClarity

Roku OneView (formerly Dataxu)

Likelihood to Renew

AdClarity

Roku OneView (formerly Dataxu)

Support Rating

AdClarity

Roku OneView (formerly Dataxu)

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

AdClarity Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Roku OneView (formerly Dataxu) Editions & Modules

Additional Pricing Details

Likelihood to Renew

Support Rating

Alternatives Considered

Return on Investment

Screenshots

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