AdClarity vs. Roku OneView

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Roku OneView
Score 7.6 out of 10
N/A
The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A
Pricing
AdClarityRoku OneView
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClarityRoku OneView
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdClarityRoku OneView
Top Pros
Top Cons
Best Alternatives
AdClarityRoku OneView
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.5 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdClarityRoku OneView
Likelihood to Recommend
8.0
(4 ratings)
8.0
(2 ratings)
Likelihood to Renew
8.6
(2 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdClarityRoku OneView
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Roku, Inc.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
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Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
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Roku, Inc.
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
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Roku, Inc.
  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
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Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
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Roku, Inc.
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Support Rating
BI Science
No answers on this topic
Roku, Inc.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
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Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Roku, Inc.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
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Roku, Inc.
  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
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ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING