What users are saying about

AdClarity vs Roku OneView (formerly Dataxu)

AdClarity
9 Ratings
Roku OneView (formerly Dataxu)
3 Ratings

AdClarity

9 Ratings
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Score 9.5 out of 100

Based on 9 reviews and ratings

Roku OneView (formerly Dataxu)

3 Ratings
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Score 8 out of 100

Based on 3 reviews and ratings

Likelihood to Recommend

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

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Sydney Lovegrove | TrustRadius Reviewer
Sydney Lovegrove
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Pros

AdClarity

  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

AdClarity

  • Paid keywords information
  • SEO analysis
  • Social media analysis

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

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Sydney Lovegrove | TrustRadius Reviewer
Sydney Lovegrove
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Likelihood to Renew

AdClarity

AdClarity 8.6
Based on 2 answers
Because it solves all the problems I needed and hardly has any problems.

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

AdClarity

No score
No answers yet
No answers on this topic

Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 10.0
Based on 1 answer
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

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Sydney Lovegrove | TrustRadius Reviewer
Sydney Lovegrove
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Alternatives Considered

AdClarity

Very similar product, they have the same purposes and also same features, only difference could be the costs.

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

AdClarity

  • I was able to get more suitable, better converting traffic sources.

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Anonymous | TrustRadius Reviewer
Verified User
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Roku OneView (formerly Dataxu)

  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.

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Sydney Lovegrove | TrustRadius Reviewer
Sydney Lovegrove
View all 2 answers on this topic

Screenshots

Roku OneView (formerly Dataxu)

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Pricing Details

AdClarity

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AdClarity Editions & Modules

Edition
Subscription$350.001
  1. Per Month
Additional Pricing Details
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Roku OneView (formerly Dataxu)

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Roku OneView (formerly Dataxu) Editions & Modules

—
Additional Pricing Details
—

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