What users are saying about
9 Ratings

TrendKite

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163 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

TrendKite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
163 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdClarity

It's helped me mostly in finding our competitors' media display sources. With AdClarity I'm able to improve my media presence and find new relevant sources.
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TrendKite

TrendKite has excelled for us precisely because its outputs and focus is on the data, which is synced with how the rest of our business and analytics teams like to operate. That it can be plugged into GA is also a big positive. It would be less appropriate for an organisation with a low-yield of media mentions, or one that prioritises qualitative analysis over quantitative.
David Scott profile photo

Pros

  • Media buying analysis
  • Google GDN analysis
  • Optimize display advertising
No photo available
  • Its fairly comprehensive, love the dashboard.
  • Its easy to use, and easy to follow
Janice Woods profile photo

Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
No photo available
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
Lauren Russ, CMP profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.
Joel Hoffmann profile photo

Usability

No score
No answers yet
No answers on this topic
TrendKite7.9
Based on 45 answers
The flexibility and customization of TrendKite is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother
Kevin Allen profile photo

Support

No score
No answers yet
No answers on this topic
TrendKite9.5
Based on 107 answers
The team is responsive, helpful, quick and easy to work with. They always solve our issues and if they don't know the answer, the work with their team to find a solution. Plus, they're friendly.
Lauren Russ, CMP profile photo

Implementation

No score
No answers yet
No answers on this topic
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.
Roland Alonzi profile photo

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
The biggest difference for us using TrendKite this year has to do with clear communication of results in straightforward graphs that are easy for non-communications specialists to digest. It also has been a great time-saver for staff members who were previously responsible for reporting these trends manually each month. It is a very slick and sophisticated system.
Dan Howard profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
No photo available
  • Better tracking of PR results
Roland Alonzi profile photo

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdClarity More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information