What users are saying about

AdClarity

9 Ratings

TrendKite

158 Ratings

AdClarity

9 Ratings
Score 7.4 out of 101

TrendKite

158 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AdClarity

It's suitable for social media monitoring.
No photo available

TrendKite

Share of Voice is a significant metric for our media and reputation team -- both enterprise-wide, and topic-specific. Anything related to Share of Voice can easily be measured and analyzed by TrendKite. I'm not sure about use cases where it is less ideal, as our work within TrendKite has primarily focused on Share of Voice measurement so far.
Taryn Tawoda profile photo

Pros

  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
No photo available
  • Accuracy of media monitoring. We had significant accuracy issues with our prior vendor, Cision, which frequently missed clips and then required a laborious customer service process to attempt to reprogram our searches to recover those clips. We haven't run into this issue with TrendKite.
  • Responsiveness of customer service. We have a dedicated rep who always replies to communications quickly with helpful answers or tutorials.
  • Ease of use. We can easily create multiple dashboards and add/remove widgets, date ranges, topics, etc. This type of thing would have taken forever and required numerous special project tickets via Cision.
  • Onboarding experience. Very helpful to essentially get us playing around in TrendKite from the start.
Taryn Tawoda profile photo

Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
No photo available
  • Print Publications: TrendKite does not actively monitor print publications. Although many of these articles are now available also in digital form, we often-times miss the newspaper and enthusiast coverage in the print-only format.
  • Media Database Integration: Although TrendKite has partnered with Anewstip for media relations database, the two packages are not well-integrated to the point that searches are run independently and you cannot drill down to a media contact within each article and see their contact with our brand. However, this has been promised as a feature going forward.
  • It would be nice to have Alexa or SimilarWeb data integrated into the website information, so that you can compare website traffic to article views, and even integration with YouTube (as part of Google Analytics) to evaluate concurrently the video views of a review produced as part of an article.
Kevin Allen profile photo

Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
No photo available
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.
Joel Hoffmann profile photo

Usability

No score
No answers yet
No answers on this topic
TrendKite7.8
Based on 45 answers
The flexibility and customization of TrendKite is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother
Kevin Allen profile photo

Support

No score
No answers yet
No answers on this topic
TrendKite9.5
Based on 106 answers
There is an online chat feature which is awesome. You connect with a real person, not an autobot. My assigned service rep is always willing to provide additional customized training as needed
Elaine Salter profile photo

Implementation

No score
No answers yet
No answers on this topic
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.
Roland Alonzi profile photo

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
No photo available
For us, with a lot of staff who need to use the product without a lot of time to dig into very technical trainings on best practices for using the tool, TrendKite provided a great solution that was also received well by executives in our organization who love the reporting features
T. Andrew Huddleston profile photo

Return on Investment

  • I was able to get more suitable, better converting traffic sources.
No photo available
  • Better tracking of PR results
Roland Alonzi profile photo

Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdClarity More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information