AdClarity vs. Nielsen Marketing Mix Modeling

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

Incentivized

• Get ideas for new placements
• See creatives of my competitors
• Find new verticals to advertise in
• Completely SAAS

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

Incentivized

• Paid keywords information
• SEO analysis
• Social media analysis

Incentivized

• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

VisualIQ is 1 of 2 partners only that have access to FB impressions.

Incentivized

• I was able to get more suitable, better converting traffic sources.

• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

Incentivized