What users are saying about

AdDataExpress

5 Ratings

Conga Composer

24 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Conga Composer

24 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Conga Composer

There are so many opportunities to use Conga, and that's what I love about it. We use it for a few of our documents, but now I've become aware of how many more of our processes we can move from manual entry to automative processes. It's probably well suited for organizations that use word documents, write ups, and other items- probably wouldn't be well suited for organizations just needing to see the numbers
Kelsie Hamilton profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Conga Composer
Identification of new leads
AdDataExpress
9.1
Conga Composer
List quality
AdDataExpress
6.4
Conga Composer
Ideal customer targeting
AdDataExpress
5.5
Conga Composer
Load time/data access
AdDataExpress
5.5
Conga Composer

Sales Intelligence Data Standards

AdDataExpress
7.3
Conga Composer
Contact information
AdDataExpress
7.3
Conga Composer
Company information
AdDataExpress
7.3
Conga Composer
Industry information
AdDataExpress
7.3
Conga Composer

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Conga Composer
Lead qualification process
AdDataExpress
6.4
Conga Composer
Salesforce integration
AdDataExpress
2.7
Conga Composer
Company/business profiles
AdDataExpress
5.5
Conga Composer
Data hygiene
AdDataExpress
2.7
Conga Composer
Automatic data refresh
AdDataExpress
3.6
Conga Composer
Filters and segmentation
AdDataExpress
3.6
Conga Composer

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Deals with complex merges of data into a document.
  • Integrates into Salesforce, rather than sitting as a separate program.
  • Works well with other pieces of software like Adobe Sign and Financial Force.
Simon Whight profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Template error reporting could be a little better. Sometimes a generic error message is displayed and it's difficult to pinpoint where the error is in the template.
  • I had a difficult time setting up hands on signing to allow customers to hand draw their signatures on documents on their iPads via Adobe Sign. It's possible that these bugs have been fixed since then as it was an extremely new feature at the time.
Ahmed Bajwa profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Adobe Sign is good for document creation, but is obviously far more limited in terms of what it can pull in terms of formatting and data. It is particularly janky when using Word documents and needs to use PDFs to get the maximum out of it.Steelbrick is good for quotations as it comes built in, so it is possibly better to use the inherent software rather than cobble together a bunch of solutions.
Simon Whight profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • It basically suits a niche which would be unachievable without it.
  • Being bundled with FinancialForce, the ROI is hard to determine, as it is gauged against the parent program.
  • Would there have been a business case for the software without FinancialForce? I'm not sure. I've never quite reached that tipping point to recommend it.
Simon Whight profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Conga Composer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details