AdDataExpress vs. Consensus

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

Within the last 6 months, I've run a personal A/B test on opportunities with and without Consensus videos being sent after every meeting. Those opportunities where I sent Consensus videos after every meeting had a >50% likelihood of closing and/or progressed past the Proposal phase. Those opportunities where I did not send Consensus video, I was left unanswered more often than not

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• The ability to tailor demos and demoboards to show various functionality of the product.
• We appreciate the features Consensus has to customize demos in various forms.
• The customer service and post-sales trainings the Consensus team has held for our company have been extremely beneficial. I personally appreciated learning how demos are better received when they're not 'perfect'

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• The front-end UX could be improved to look and feel more like a mature SaaS solution
• There's a limited amount of help resources to assist throughout the video building process
• I'd like to see more integrations with broader SaaS solutions to unlock more use cases (i.e. Engaging in group formats, long-form webinars, etc)

Consensus has been a valuable and vital sales tool at every stage of our sales cycle. In the very early stages of prospect education, you can send videos to get them familiar and up to speed with our product without a solution consultant's involvement. It is also a very powerful tool at the later stages of the sales cycle, with the ability to tailor demos and intro videos and record exec alignment itro videos, which we have had great success with

Incentivized

There is some level of enablement necessary for those that will actually be creating demo videos There are several things that you have to turn on to make sure everyone can see the demo videos in the library and it took some time to realize that I wasn't turning on all the triggers I needed

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

Consensus was much more robust in what they offered compared to other products. We have been using them for years with no plans on changing because of the time and effort saved by being able to send out videos that showcase different parts of our software and the full suite when necessary

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• I have been able to close deals where offices were not able to join a meeting
• This has been a great resource for saving time on training the team. We dont have to take time out of the day to sit in classes, we can learn as we go

Incentivized