What users are saying about
5 Ratings
19 Ratings
5 Ratings
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Score 8 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

DataFox

I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.
Shane Finnegan profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
DataFox
Identification of new leads
AdDataExpress
9.1
DataFox
List quality
AdDataExpress
6.4
DataFox
Ideal customer targeting
AdDataExpress
5.5
DataFox
Load time/data access
AdDataExpress
5.5
DataFox

Sales Intelligence Data Standards

AdDataExpress
7.3
DataFox
Contact information
AdDataExpress
7.3
DataFox
Company information
AdDataExpress
7.3
DataFox
Industry information
AdDataExpress
7.3
DataFox

Data Augmentation & Lead Qualification

AdDataExpress
4.1
DataFox
8.0
Lead qualification process
AdDataExpress
6.4
DataFox
Salesforce integration
AdDataExpress
2.7
DataFox
8.0
Company/business profiles
AdDataExpress
5.5
DataFox
Data hygiene
AdDataExpress
2.7
DataFox
Automatic data refresh
AdDataExpress
3.6
DataFox
Filters and segmentation
AdDataExpress
3.6
DataFox

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Initial sync with CRM is relatively effortless
  • Signal Data provided for each company is extremely valuable for targeting
  • Great Customer success team
No photo available

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • The user interfaces despite being easy to use lacks in certain functionalities. For example insights tab isn't available while viewing a conference list and has to be saved to a static list and viewed.
  • Data for smaller companies can be stale sometimes (not refreshed in more than a year sometimes)
  • Geographical divisions of companies are treated as a single entity. For example, if I'm looking to target US companies, organizations like Accenture and Samsung do not pop up even though they have a sizable presence in the US as they are headquartered in Dublin and Korea respectively
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
DataFox has a very simple to use interface and has great coverage across our ICP. DataFox yielded the highest match rate on the data diagnostic tests indicating that they had great potential in expanding our addressable market. For the kind of functionality, DataFox is much more cost-effective than the other solutions
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

DataFox

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Subscription pricing. Please contact DataFox for additional information.