What users are saying about

AdDataExpress

5 Ratings

DataFox

15 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

DataFox

15 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

DataFox

I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.
Shane Finnegan profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
DataFox
Identification of new leads
AdDataExpress
9.1
DataFox
List quality
AdDataExpress
6.4
DataFox
Ideal customer targeting
AdDataExpress
5.5
DataFox
Load time/data access
AdDataExpress
5.5
DataFox

Sales Intelligence Data Standards

AdDataExpress
7.3
DataFox
Contact information
AdDataExpress
7.3
DataFox
Company information
AdDataExpress
7.3
DataFox
Industry information
AdDataExpress
7.3
DataFox

Data Augmentation & Lead Qualification

AdDataExpress
4.1
DataFox
7.3
Lead qualification process
AdDataExpress
6.4
DataFox
Salesforce integration
AdDataExpress
2.7
DataFox
7.3
Company/business profiles
AdDataExpress
5.5
DataFox
Data hygiene
AdDataExpress
2.7
DataFox
Automatic data refresh
AdDataExpress
3.6
DataFox
Filters and segmentation
AdDataExpress
3.6
DataFox

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
Shane Finnegan profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Sometimes the companies that are generated in a search aren't relevant. For example, if I search for Healthcare Software, sometimes DataFox will generate companies that have to do with Healthcare but aren't software companies. Thankfully, with more precise filtering, you can cut down the inaccuracy significantly.
  • DataFox tells you the number of employees at a company, but I have found that this number is often inaccurate or at least not consistent with LinkedIn employee count.
Shane Finnegan profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Because I haven't only ever used DataFox, I can't compare it to one of their competitors. I can say however that this solution is a hundred times better than scouring websites for company lists and manually assembling Excel spreadsheets.
Shane Finnegan profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • As an account manager who does a lot of their own prospecting, DataFox has literally saved myself and my co-workers hours per week in prospecting. Manually finding companies and assembling lists can take a long time, but with DataFox what took hours before can now be accomplished in 15 minutes.
  • DataFox has allowed our team to reach more companies faster. Expanding our reach means more exposure, which means more demos and more closed deals.
Shane Finnegan profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

DataFox

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Subscription pricing. Please contact DataFox for additional information.