AdDataExpress vs. Demandbase Sales Intelligence

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
• Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
• The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
• 'Challenges' and 'Trends' - information to engage prospects during conversations.

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
• We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
• I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• Makes researching much easier so saved time prospecting.
• Cleaner information than other relative sites so not using bad information.
• Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.

Incentivized