AdDataExpress vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.1 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Demandbase Sales Intelligence
Score 8.3 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
AdDataExpressDemandbase Sales Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressDemandbase Sales Intelligence
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressDemandbase Sales Intelligence
Top Pros
Top Cons
Features
AdDataExpressDemandbase Sales Intelligence
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Advanced search8.01 Ratings8.289 Ratings
Identification of new leads7.02 Ratings7.386 Ratings
List quality8.02 Ratings8.588 Ratings
List upload/download5.01 Ratings8.382 Ratings
Ideal customer targeting8.02 Ratings8.282 Ratings
Load time/data access5.02 Ratings8.688 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information7.02 Ratings8.190 Ratings
Company information6.02 Ratings9.292 Ratings
Industry information8.02 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
22% below category average
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Lead qualification process7.02 Ratings8.668 Ratings
Smart lists and recommendations6.01 Ratings8.070 Ratings
Salesforce integration5.02 Ratings8.162 Ratings
Company/business profiles7.02 Ratings8.890 Ratings
Alerts and reminders6.01 Ratings9.071 Ratings
Data hygiene4.02 Ratings8.279 Ratings
Automatic data refresh5.02 Ratings7.071 Ratings
Tags6.01 Ratings7.855 Ratings
Filters and segmentation7.02 Ratings8.074 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
8% below category average
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Sales email templates7.01 Ratings9.028 Ratings
Append emails to records7.01 Ratings9.931 Ratings
Best Alternatives
AdDataExpressDemandbase Sales Intelligence
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressDemandbase Sales Intelligence
Likelihood to Recommend
7.0
(2 ratings)
9.0
(126 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(17 ratings)
Usability
-
(0 ratings)
7.8
(44 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AdDataExpressDemandbase Sales Intelligence
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
List Partners
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
List Partners
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
List Partners
No answers on this topic
Demandbase
Seems to always work.
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Performance
List Partners
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
List Partners
No answers on this topic
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
List Partners
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
List Partners
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
List Partners
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.