AdDataExpress vs. Klarity by DemandScience

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.

Incentivized

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• confirmed connect
• provides account intent
• high quality data with confirmed connect

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• Quality of data
• User interface
• Integration with Salesforce.com

Incentivized

Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc

Incentivized