AdDataExpress vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.1 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
AdDataExpressD&B Optimizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressD&B Optimizer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdDataExpressD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
D&B Optimizer
5.7
2 Ratings
28% below category average
Advanced search8.01 Ratings3.52 Ratings
Identification of new leads7.02 Ratings5.12 Ratings
List quality8.02 Ratings5.12 Ratings
List upload/download5.01 Ratings8.02 Ratings
Ideal customer targeting8.02 Ratings4.42 Ratings
Load time/data access5.02 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
D&B Optimizer
6.8
2 Ratings
11% below category average
Contact information7.02 Ratings6.92 Ratings
Company information6.02 Ratings6.22 Ratings
Industry information8.02 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
D&B Optimizer
6.9
2 Ratings
7% below category average
Lead qualification process7.02 Ratings6.01 Ratings
Smart lists and recommendations6.01 Ratings6.02 Ratings
Salesforce integration5.02 Ratings9.02 Ratings
Company/business profiles7.02 Ratings4.32 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings8.82 Ratings
Automatic data refresh5.02 Ratings6.22 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
8% below category average
D&B Optimizer
7.3
1 Ratings
3% below category average
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings7.31 Ratings
Best Alternatives
AdDataExpressD&B Optimizer
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressD&B Optimizer
Likelihood to Recommend
7.0
(2 ratings)
8.0
(2 ratings)
User Testimonials
AdDataExpressD&B Optimizer
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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Dun & Bradstreet
  • Sometimes missing records
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.