AdDataExpress vs. Global Database Sales & Marketing Platform

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

I haven't tried all of their solutions. We use their sales and marketing platform and data enrichment and it is a great fit for our lead generation needs. We use their data to help our clients achieve their goals too and have been satisfied so far. The platform is easy to use, and filters are pretty straightforward. An example of how we use it is take a certain region, industry, number of employees, some other criteria based on the task and what we get is a list of companies. We either narrow down the results by adding more requirements or export that data to our automation tools to start our campaigns.

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Extensive company profiles.
• Efficient data enrichment.
• Information about companies that is hard to find manually.
• Great customer support and friendly team.
• We have not hit invalid emails so far.

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• For some regions it takes a bit longer to find the required data, but I guess it's more of an availability issue rather then the company's fault. They tell us though how long it may take so we can make plans accordingly.

The platform and data proved to be useful for the goals we pursue, so data quality and lead generation is what I rate their usability for.

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• We save a lot in costs and time.