What users are saying about
5 Ratings
22 Ratings
5 Ratings
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Score 8.1 out of 101
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.5 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Gong.io

If you have a sales team and do not use Gong.io you are doing yourself a disservice. The analytics are a necessary tool, and I'm honestly not sure how we were able to do comprehensive and ongoing training prior to our utilization of Gong.io. It would only be less appropriate if your business does not hold meetings online.
No photo available

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Gong.io
Identification of new leads
AdDataExpress
9.1
Gong.io
List quality
AdDataExpress
6.4
Gong.io
Ideal customer targeting
AdDataExpress
5.5
Gong.io
Load time/data access
AdDataExpress
5.5
Gong.io

Sales Intelligence Data Standards

AdDataExpress
7.3
Gong.io
Contact information
AdDataExpress
7.3
Gong.io
Company information
AdDataExpress
7.3
Gong.io
Industry information
AdDataExpress
7.3
Gong.io

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Gong.io
Lead qualification process
AdDataExpress
6.4
Gong.io
Salesforce integration
AdDataExpress
2.7
Gong.io
Company/business profiles
AdDataExpress
5.5
Gong.io
Data hygiene
AdDataExpress
2.7
Gong.io
Automatic data refresh
AdDataExpress
3.6
Gong.io
Filters and segmentation
AdDataExpress
3.6
Gong.io

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Gong.io

  • Insights into speaking patterns. Being able to see if you need to be more patient or ask more questions is necessary for our sales department.
  • Capturing different topics of conversation. No one wants to have to listen to a 45 minute meeting just to find the snippet of conversation wherein a particular topic came up for just a few moments.
  • Being able to then clip a recording in order to send only the pertinent information to either the client or internally.
  • The ability to organize by team so that only the proper people are able to view their analytics at any given time. It allows for specialized improvements and more exact analytics for each department.
No photo available

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Gong.io

  • The only thing that was a bit of an issue for me and my team was that currently if the client is speaking and the person on my team holding the meeting says so much as an "mhm" during the dialogue, it is calculated as cutting off the original speaker, thus lowering their patience percentage calculated.
No photo available

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Gong.io

We use Zoom in conjuncture with Gong.io.UberConference did not offer the analytics that make Gong.io so incredibly useful, nor was it as user friendly or beneficial to the team over all. Google Hangouts also did not offer the analytics, and the recording quality was less than ideal. Often it would be have static when there was none in the original conversation, and the video quality also does not measure up to Gong.io.
No photo available

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Gong.io

  • All positive impacts. It's been a very helpful training tool (being able to listen to a call when onboarding new employees vs waiting for the opportunity for that type of call to come up).
No photo available

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Gong.io

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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