What users are saying about
5 Ratings
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Score 8.1 out of 101
40 Ratings
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Score 5.4 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Hoover's (Legacy)

it is well suited for any sales division that needs to do background research on a company before making a phone call. It is also well suited for finding key financial information when deciding whether or not to invest into a company
Stanley Szeliga profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Hoover's (Legacy)
6.4
Identification of new leads
AdDataExpress
9.1
Hoover's (Legacy)
7.2
List quality
AdDataExpress
6.4
Hoover's (Legacy)
6.3
Ideal customer targeting
AdDataExpress
5.5
Hoover's (Legacy)
5.7
Load time/data access
AdDataExpress
5.5
Hoover's (Legacy)
5.8
Advanced search
AdDataExpress
Hoover's (Legacy)
6.8
List upload/download
AdDataExpress
Hoover's (Legacy)
6.7

Sales Intelligence Data Standards

AdDataExpress
7.3
Hoover's (Legacy)
6.8
Contact information
AdDataExpress
7.3
Hoover's (Legacy)
6.7
Company information
AdDataExpress
7.3
Hoover's (Legacy)
6.8
Industry information
AdDataExpress
7.3
Hoover's (Legacy)
7.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Hoover's (Legacy)
4.7
Lead qualification process
AdDataExpress
6.4
Hoover's (Legacy)
6.5
Salesforce integration
AdDataExpress
2.7
Hoover's (Legacy)
3.0
Company/business profiles
AdDataExpress
5.5
Hoover's (Legacy)
4.7
Data hygiene
AdDataExpress
2.7
Hoover's (Legacy)
3.1
Automatic data refresh
AdDataExpress
3.6
Hoover's (Legacy)
6.5
Filters and segmentation
AdDataExpress
3.6
Hoover's (Legacy)
5.1
Smart lists and recommendations
AdDataExpress
Hoover's (Legacy)
5.5
Alerts and reminders
AdDataExpress
Hoover's (Legacy)
5.3
Tags
AdDataExpress
Hoover's (Legacy)
3.0

Sales Intelligence Email Features

AdDataExpress
Hoover's (Legacy)
6.1
Sales email templates
AdDataExpress
Hoover's (Legacy)
6.1
Append emails to records
AdDataExpress
Hoover's (Legacy)
6.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Hoover's (Legacy)

  • Executive bios
  • Company details and facts
  • Key player contact info
No photo available

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Hoover's (Legacy)

  • Being able to link to their D&B report if you are a subscriber to both Hoovers & DNBi.
No photo available

Likelihood to Renew

AdDataExpress

No score
No answers yet
No answers on this topic

Hoover's (Legacy)

Hoover's (Legacy) 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh profile photo

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Hoover's (Legacy)

Hoover's provides a far more robust set of information. But for generating sales leads and getting the information you need quickly, Hoover's is quite behind
Micah Tinklepaugh profile photo

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Hoover's (Legacy)

  • I do not believe there was a positive ROI from Hoover's because we did not do the sales volume necessary to use the service. As a research and consulting firm we were developing nascent technologies funded by the NSF and outsourced our product marketing for the most part. Hoover's does help if you have a larger team able to spend the time combing through distributed details across licensed databases online. It is probably best suited for companies larger than 500 employees.
  • Hoover's was used at my most recent internship but I do not know in what capacity. If I had used it in the last few months I would most likely have far more to say about its positive impact. There are just so many start ups providing cheaper competitive intelligence today. Hoover's is the Kodak of business intelligence. At one point they had a highly useful product (Polaroid) but miss the boat in terms of pivoting their resources to meet the needs of the user in 2014, a much different environment than even 2 years ago.
Micah Tinklepaugh profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hoover's (Legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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