What users are saying about
5 Ratings
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Score 8.3 out of 101
41 Ratings
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Score 5.8 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Hoover's (Legacy)

As a business and marketing intern, my experience while in school using these services is limited. But I will say that more accurate sales leads and competitive intelligence can be garnered just by using Data.com (a free service if you upload contacts) in conjunction with LinkedIn. The email formula needed for sales leads is found from Data.com and every contact within an organization is on LinkedIn. You also get competitor's workforce sizes and many other data points that if used creatively will help you integrate approximations for the financials of companies like how much they might have in parts of their budget to spend on a technology you want to sell them. I'd honestly rather spend an hour going back and forth between those sites aggregating it into an Excel spread sheet than spending company resources on Hoover's.
Micah Tinklepaugh profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Hoover's (Legacy)
6.4
Identification of new leads
AdDataExpress
9.1
Hoover's (Legacy)
7.1
List quality
AdDataExpress
6.4
Hoover's (Legacy)
6.1
Ideal customer targeting
AdDataExpress
5.5
Hoover's (Legacy)
5.4
Load time/data access
AdDataExpress
5.5
Hoover's (Legacy)
5.9
Advanced search
AdDataExpress
Hoover's (Legacy)
6.9
List upload/download
AdDataExpress
Hoover's (Legacy)
6.8

Sales Intelligence Data Standards

AdDataExpress
7.3
Hoover's (Legacy)
6.6
Contact information
AdDataExpress
7.3
Hoover's (Legacy)
6.8
Company information
AdDataExpress
7.3
Hoover's (Legacy)
6.5
Industry information
AdDataExpress
7.3
Hoover's (Legacy)
6.6

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Hoover's (Legacy)
4.7
Lead qualification process
AdDataExpress
6.4
Hoover's (Legacy)
6.3
Salesforce integration
AdDataExpress
2.7
Hoover's (Legacy)
3.0
Company/business profiles
AdDataExpress
5.5
Hoover's (Legacy)
4.4
Data hygiene
AdDataExpress
2.7
Hoover's (Legacy)
3.1
Automatic data refresh
AdDataExpress
3.6
Hoover's (Legacy)
6.5
Filters and segmentation
AdDataExpress
3.6
Hoover's (Legacy)
5.1
Smart lists and recommendations
AdDataExpress
Hoover's (Legacy)
5.3
Alerts and reminders
AdDataExpress
Hoover's (Legacy)
5.3
Tags
AdDataExpress
Hoover's (Legacy)
3.0

Sales Intelligence Email Features

AdDataExpress
Hoover's (Legacy)
6.1
Sales email templates
AdDataExpress
Hoover's (Legacy)
6.1
Append emails to records
AdDataExpress
Hoover's (Legacy)
6.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Hoover's (Legacy)

  • shows company key financial information
  • shows correct phone numbers and address
  • shows key company contacts to look for
  • shows recent news for the company
Stanley Szeliga profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Hoover's (Legacy)

  • Pricing is far too high for what you get. We were forced due to budget to get the cheapest plan possible, which is still $265/month with a 1-year contract.
  • User interface is awful. With the lowest price plan, you're extremely limited on exports, so you have to use grid view to manually copy files into Excel to still acquire data en masse. I have a 24" widescreen monitor and there are *5* scroll bars on my page needed for me to see the data in total due to their poor user interface.
  • Extreme lack of direct phone contact numbers for prospect records. We trialed a competitor and they had far more direct lines for prospects in our target markets. Company general numbers do not produce near the positive results that direct dials do.
Justin Roodman profile photo

Likelihood to Renew

AdDataExpress

No score
No answers yet
No answers on this topic

Hoover's (Legacy)

Hoover's (Legacy) 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh profile photo

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Hoover's (Legacy)

CapitalIQ was better for bios and company financials. However purely from the standpoint of finding out what a company does as its core competency, where there offices are located and other key company information I preferred Hoover's. Hoover's had solid info on bios and financials but just not as accurate as CapIQ in my experience.
No photo available

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Hoover's (Legacy)

  • Building a bigger prospect list with email addresses
  • Wasting significant time to achieve what shouldn't be nearly as difficult or time-consuming if the user interface in grid view wasn't an abomination
  • Finding prospect names and companies that we may not have identified otherwise
Justin Roodman profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hoover's (Legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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