What users are saying about
5 Ratings
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Score 8 out of 101
39 Ratings
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Score 5.2 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Hoover's (Legacy)

Hoover's is a good tool if you are looking for basic information on companies. For larger companies with public reporting Hoover's is a great source for information. I think almost every company with a sales/business development force has used Hoover's in the past.
Richard Ingram profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Hoover's (Legacy)
6.5
Identification of new leads
AdDataExpress
9.1
Hoover's (Legacy)
7.4
List quality
AdDataExpress
6.4
Hoover's (Legacy)
6.4
Ideal customer targeting
AdDataExpress
5.5
Hoover's (Legacy)
6.1
Load time/data access
AdDataExpress
5.5
Hoover's (Legacy)
5.8
Advanced search
AdDataExpress
Hoover's (Legacy)
6.7
List upload/download
AdDataExpress
Hoover's (Legacy)
6.5

Sales Intelligence Data Standards

AdDataExpress
7.3
Hoover's (Legacy)
7.1
Contact information
AdDataExpress
7.3
Hoover's (Legacy)
6.5
Company information
AdDataExpress
7.3
Hoover's (Legacy)
7.3
Industry information
AdDataExpress
7.3
Hoover's (Legacy)
7.6

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Hoover's (Legacy)
4.9
Lead qualification process
AdDataExpress
6.4
Hoover's (Legacy)
6.9
Salesforce integration
AdDataExpress
2.7
Hoover's (Legacy)
3.1
Company/business profiles
AdDataExpress
5.5
Hoover's (Legacy)
5.2
Data hygiene
AdDataExpress
2.7
Hoover's (Legacy)
3.2
Automatic data refresh
AdDataExpress
3.6
Hoover's (Legacy)
6.5
Filters and segmentation
AdDataExpress
3.6
Hoover's (Legacy)
5.1
Smart lists and recommendations
AdDataExpress
Hoover's (Legacy)
5.9
Alerts and reminders
AdDataExpress
Hoover's (Legacy)
5.3
Tags
AdDataExpress
Hoover's (Legacy)
3.0

Sales Intelligence Email Features

AdDataExpress
Hoover's (Legacy)
6.1
Sales email templates
AdDataExpress
Hoover's (Legacy)
6.1
Append emails to records
AdDataExpress
Hoover's (Legacy)
6.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Find updated contacts.
  • List companies easily when typing them or adding them in.
Richard Ingram profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Being able to link to their D&B report if you are a subscriber to both Hoovers & DNBi.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Hoover's (Legacy)5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
We currently use both reports in conjunction.
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Increase in revenue
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hoover's (Legacy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details