AdDataExpress vs. Kennected

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

They made several false statements to us during the sales process. They continued charging us after we cancelled well over two months ago. They refuse to give a refund and overall it seems they are in trouble.

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Their sales team is cool
• Website looks nice
• Cheap price

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• Giving false information to customers
• Still charging months after a user cancels
• Support team is wildly ineffective
• Poor leadership

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• Has had a negative ROI for us
• Spent months for nothing
• Driving accounting nuts because we’re being charged after we cancelled