AdDataExpress vs. Maximizer CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.2 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Maximizer CRM
Score 5.2 out of 10
N/A
Maximizer CRM is a customer relationship management (CRM) software built to maximize sales leads and calls.
$29
Per User / Month
Pricing
AdDataExpressMaximizer CRM
Editions & Modules
No answers on this topic
Small Office
$29
Per User / Month
Business Plus
$49
Per User / Month
Business Plus
$49
Per User / Month
Insights
$89
Per User / Month
Insights
$89
Per User / Month
Offerings
Pricing Offerings
AdDataExpressMaximizer CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$29 per user/Month
Additional DetailsAll pricing in USD. Monthly no contract subscription option available.
More Pricing Information
Community Pulse
AdDataExpressMaximizer CRM
Top Pros
Top Cons
Features
AdDataExpressMaximizer CRM
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
12% below category average
Maximizer CRM
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
9% below category average
Maximizer CRM
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
24% below category average
Maximizer CRM
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
10% below category average
Maximizer CRM
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.8
5 Ratings
125% below category average
Customer data management / contact management00 Ratings1.15 Ratings
Workflow management00 Ratings1.14 Ratings
Territory management00 Ratings1.14 Ratings
Opportunity management00 Ratings1.15 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.14 Ratings
Contract management00 Ratings3.14 Ratings
Quote & order management00 Ratings1.13 Ratings
Interaction tracking00 Ratings4.05 Ratings
Channel / partner relationship management00 Ratings2.15 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
4 Ratings
149% below category average
Case management00 Ratings1.14 Ratings
Call center management00 Ratings1.13 Ratings
Help desk management00 Ratings1.13 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Lead management00 Ratings1.15 Ratings
Email marketing00 Ratings1.15 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Task management00 Ratings1.15 Ratings
Billing and invoicing management00 Ratings1.13 Ratings
Reporting00 Ratings1.14 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
149% below category average
Forecasting00 Ratings1.15 Ratings
Pipeline visualization00 Ratings1.15 Ratings
Customizable reports00 Ratings1.15 Ratings
Customization
Comparison of Customization features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Custom fields00 Ratings1.15 Ratings
Custom objects00 Ratings1.04 Ratings
Scripting environment00 Ratings1.15 Ratings
API for custom integration00 Ratings1.15 Ratings
Security
Comparison of Security features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
154% below category average
Single sign-on capability00 Ratings1.13 Ratings
Role-based user permissions00 Ratings1.14 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
3 Ratings
148% below category average
Social data00 Ratings1.13 Ratings
Social engagement00 Ratings1.13 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.0
5 Ratings
152% below category average
Marketing automation00 Ratings1.05 Ratings
Compensation management00 Ratings1.04 Ratings
Platform
Comparison of Platform features of Product A and Product B
AdDataExpress
-
Ratings
Maximizer CRM
1.1
5 Ratings
149% below category average
Mobile access00 Ratings1.15 Ratings
Best Alternatives
AdDataExpressMaximizer CRM
Small Businesses
Lead411
Lead411
Score 9.2 out of 10
Salesmate
Salesmate
Score 9.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.2 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.7 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.5 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressMaximizer CRM
Likelihood to Recommend
7.0
(2 ratings)
1.1
(5 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(3 ratings)
User Testimonials
AdDataExpressMaximizer CRM
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
Maximizer Services, Inc.
It was not a good experience. Nothing was as advertised, from the user experience to the security of purchase. The address book was not able to be converted from the Leads module and the maps feature wasn’t able to connect from Leads. The mobile version has a lot of bugs and isn’t very functional. They have a tutorial, yet [I think they] aren’t proactive in distributing it to new users. Their focus is on sales. And it’s not a very salable product in my opinion. The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few weeks it simply isn’t for your company, there are no refunds. I had to initiate a chargeback with my bank after being told that “unfortunately, due to the terms and conditions...” No customer wants to hear that. [I feel] they tried to bully me into keeping their software. There are far too many options in 2021 for CRM to be forced into one, especially one so difficult to use. When I asked about a feature that I needed, I was told, “Perhaps later this year...” Not what I need if I’m paying good money for a software. Their sales VP wouldn’t call me when I requested a call after being denied a refund. When I went through their main website again after my experience with Maximizer, I [felt] that everything they advertise is not in line with the product they put out. They say that there’s a free trial available. Not the truth [in my experience]. This maybe would have been a good CRM in say, 1999. [I think] it’s antiquated and didn’t serve the needs of my business. I used well-known CRM previously and didn’t find Maximizer to be better than the free version of that one. There was a disconnect in usage that wasn’t able to be overcome by myself or my employees in several weeks of trials.
Read full review
Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
Maximizer Services, Inc.
  • Shared Calendar
  • Customer Service cases
  • Common database of customer information
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
Maximizer Services, Inc.
  • Handling large data. Maximizer needs to improve on this.
  • Add additional user-friendly shortcuts for the most frequently used functions in the web version.
  • There is no mark for deletion option. They need to provide a way to delete without physically deleting records.
Read full review
Likelihood to Renew
List Partners
No answers on this topic
Maximizer Services, Inc.
We are heavily entrenched in Maximizer and trying to pull our data out and into another CRM, with the same amount of customization and workflow would take a lot of effort.
Read full review
Usability
List Partners
No answers on this topic
Maximizer Services, Inc.
The CRM didn’t have the capability I expected
Read full review
Support Rating
List Partners
No answers on this topic
Maximizer Services, Inc.
The support staff are very knowledgeable and competent. Never really had an issue with them not knowing what they are doing.
Read full review
Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
Maximizer Services, Inc.
We chose to go with Microsoft Dynamics CRM over Maximizer because of the customization and marketing options that were associated with Dynamics. The ease of use with Maximizer, however, was far better than that of Microsoft Dynamics.
Read full review
Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
Maximizer Services, Inc.
  • It allows us to maximize our service billing
  • It is easy to generate service quotes
  • It is easy to follow up on leads.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

Maximizer CRM Screenshots

Screenshot of Maximizer CRM Logo