What users are saying about
5 Ratings
11 Ratings
5 Ratings
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Score 8.1 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

PersistIQ

PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp.PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
No photo available

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
PersistIQ
8.6
Identification of new leads
AdDataExpress
9.1
PersistIQ
8.2
List quality
AdDataExpress
6.4
PersistIQ
8.2
Ideal customer targeting
AdDataExpress
5.5
PersistIQ
8.8
Load time/data access
AdDataExpress
5.5
PersistIQ
8.3
Advanced search
AdDataExpress
PersistIQ
8.9
List upload/download
AdDataExpress
PersistIQ
9.1

Sales Intelligence Data Standards

AdDataExpress
7.3
PersistIQ
8.8
Contact information
AdDataExpress
7.3
PersistIQ
8.7
Company information
AdDataExpress
7.3
PersistIQ
9.0
Industry information
AdDataExpress
7.3
PersistIQ
8.7

Data Augmentation & Lead Qualification

AdDataExpress
4.1
PersistIQ
8.7
Lead qualification process
AdDataExpress
6.4
PersistIQ
9.2
Salesforce integration
AdDataExpress
2.7
PersistIQ
9.5
Company/business profiles
AdDataExpress
5.5
PersistIQ
8.5
Data hygiene
AdDataExpress
2.7
PersistIQ
8.2
Automatic data refresh
AdDataExpress
3.6
PersistIQ
8.6
Filters and segmentation
AdDataExpress
3.6
PersistIQ
8.9
Smart lists and recommendations
AdDataExpress
PersistIQ
8.9
Alerts and reminders
AdDataExpress
PersistIQ
8.4
Tags
AdDataExpress
PersistIQ
7.8

Sales Intelligence Email Features

AdDataExpress
PersistIQ
8.5
Sales email templates
AdDataExpress
PersistIQ
9.0
Append emails to records
AdDataExpress
PersistIQ
8.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

PersistIQ

  • Great looking interface and easy to use
  • Easy to manage and scale the tool to more people
  • Nice stats and reporting features
Shaun Houshmand profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

PersistIQ

  • I'd like the stats to be able to go deeper past visuals. Really get into the data
  • More tool integrations into our existing toolset
  • Customer service is great, but take a bit while to get back to you
Shaun Houshmand profile photo

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

PersistIQ

Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design.Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper.I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.
No photo available

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

PersistIQ

  • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
  • We're able to understand message performance more rapidly and readily having used PersistIQ.
  • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
No photo available

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PersistIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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