AdDataExpress vs. PROS Smart CPQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.2 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
PROS Smart CPQ
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
PROS Smart CPQ automates and simplifies the configuration, pricing and quoting process for a sales team, empowering them to instantly create accurate, personalized solutions for each customer. The vendor says what makes Smart CPQ different is the unique combination of dynamic pricing science with configuration and quoting capabilities. This solution enables sales teams to instantly provide tailored solutions with winning prices to deliver an exceptional buying experience for each…
$60
per month per user
Pricing
AdDataExpressPROS Smart CPQ
Editions & Modules
No answers on this topic
Essentials
$60
per month per user
Advantage
$75
per month per user
Ultimate
Contact Sales
Offerings
Pricing Offerings
AdDataExpressPROS Smart CPQ
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AdDataExpressPROS Smart CPQ
Top Pros
Top Cons
Features
AdDataExpressPROS Smart CPQ
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
14% below category average
PROS Smart CPQ
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
PROS Smart CPQ
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
26% below category average
PROS Smart CPQ
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
12% below category average
PROS Smart CPQ
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Best Alternatives
AdDataExpressPROS Smart CPQ
Small Businesses
Lead411
Lead411
Score 9.4 out of 10
QuoteWerks
QuoteWerks
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.4 out of 10
QuoteWerks
QuoteWerks
Score 8.8 out of 10
Enterprises
Demandbase Sales Intelligence Cloud
Demandbase Sales Intelligence Cloud
Score 8.5 out of 10
Conga CPQ
Conga CPQ
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressPROS Smart CPQ
Likelihood to Recommend
7.0
(2 ratings)
6.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AdDataExpressPROS Smart CPQ
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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PROS
Is my IT team ready to handle the challenges with data integration ? Are all the features offered by my current quoting tool being offered by Cameleon? Do I need a SaaS based quoting tool? Would it be easy and intuitive for my sales team (who,quite frankly, worship MS Excel) to use Cameleon ? Do I need a real-time/near-real-time quoting tool or would delays in data refreshes be acceptable
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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PROS
  • Salesforce.com integration via a plugin that lets end users access Cameleon CPQ systems.
  • Quoting made easier with complex business rules.
  • Good support from the Cameleon team with fixes and enhancements.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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PROS
  • Integration with other onsite systems such as Oracle databases require the expertise of knowledgeable developers. Manual upload of flat files are always an option , but not necessarily the cleanest.
  • Better Cameleon CPQ Designer UI would go a long way. Currently UI is a stark contrast to the intuitive UI of SalesForce.com or similar SaaS based tools. Not too much to ask for , considering the fact that we work in the era of Facebook and Twitter.
  • Real time data availability is a long way to go for Cameleon CPQ. Updates to data pushed over as batches to Cameleon are reflected at Salesforce.com only after a 'versioning' process is launched. Current recommended frequency for this process is once a day (an upgrade to make it twice a day is in the works).
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Likelihood to Renew
List Partners
No answers on this topic
PROS
There are a few features that we expected from the tool but Cameleon's CPQ has fallen short on these. Possible enhancements and product fixes should be made as soon as possible to change the perspective. Unexpected bugs in the tool have come up during the roll-out that has caught the implementation team off-guard
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
PROS
SaaS based tool. Better quoting rules.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
PROS
  • A salesforce.com -esque approach to CRM has a whole gamut of advantages. Cameleon CPQ complements this approach.
  • Expect down times , feature problems or general disagreement about Cameleon's capabilities initially. This is true for adopting any new tool or technology. Hold on and it will tide over.
  • As a person who has used Cameleon purely as a developer standpoint , I do not have anything more to add-on.
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.