What users are saying about
5 Ratings
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Score 8.1 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Reachforce SmartSuite

Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely to reach them in that timeframe). Having the enriched data points immediately allows us to further qualify net new leads and escalate them within the SLA.
David Evans profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Reachforce SmartSuite
Identification of new leads
AdDataExpress
9.1
Reachforce SmartSuite
List quality
AdDataExpress
6.4
Reachforce SmartSuite
Ideal customer targeting
AdDataExpress
5.5
Reachforce SmartSuite
Load time/data access
AdDataExpress
5.5
Reachforce SmartSuite

Sales Intelligence Data Standards

AdDataExpress
7.3
Reachforce SmartSuite
Contact information
AdDataExpress
7.3
Reachforce SmartSuite
Company information
AdDataExpress
7.3
Reachforce SmartSuite
Industry information
AdDataExpress
7.3
Reachforce SmartSuite

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Reachforce SmartSuite
Lead qualification process
AdDataExpress
6.4
Reachforce SmartSuite
Salesforce integration
AdDataExpress
2.7
Reachforce SmartSuite
Company/business profiles
AdDataExpress
5.5
Reachforce SmartSuite
Data hygiene
AdDataExpress
2.7
Reachforce SmartSuite
Automatic data refresh
AdDataExpress
3.6
Reachforce SmartSuite
Filters and segmentation
AdDataExpress
3.6
Reachforce SmartSuite

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Reachforce SmartSuite

  • Great ROI! We spend significantly less time chasing down data points with our leads when their records have already been enriched.
  • Support is super responsive and helpful. We haven't had to lean on them much, but whenever we have questions, they're quick to engage.
  • Great relationship. We have frequent check-ins with Reachforce to discuss how things are going, share product roadmap ideas, and strategize on how to best leverage the platform.
David Evans profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Reachforce SmartSuite

  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
David Evans profile photo

Likelihood to Renew

AdDataExpress

No score
No answers yet
No answers on this topic

Reachforce SmartSuite

Reachforce SmartSuite 9.0
Based on 1 answer
Nothing else to add
No photo available

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Reachforce SmartSuite

Our target market is VSBs (very small businesses). We vetted a list of 22K records from our database to various vendors and ReachForce had the highest match rates.
David Evans profile photo

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Reachforce SmartSuite

  • The human cost (time) that we were spending before ReachForce was a magnitude higher than the cost of the software. We easily enjoy a 4x ROI.
David Evans profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Reachforce SmartSuite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Because we know that bad data plagues companies of all sizes, ReachForce's solutions are priced based off expected consumption of data enrichment. This helps scale from the smallest of organizations to the largest.

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