What users are saying about

AdDataExpress

5 Ratings

Reachforce

6 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Reachforce

6 Ratings
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
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Reachforce

For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment. As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling
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Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Reachforce
Identification of new leads
AdDataExpress
9.1
Reachforce
List quality
AdDataExpress
6.4
Reachforce
Ideal customer targeting
AdDataExpress
5.5
Reachforce
Load time/data access
AdDataExpress
5.5
Reachforce

Sales Intelligence Data Standards

AdDataExpress
7.3
Reachforce
Contact information
AdDataExpress
7.3
Reachforce
Company information
AdDataExpress
7.3
Reachforce
Industry information
AdDataExpress
7.3
Reachforce

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Reachforce
Lead qualification process
AdDataExpress
6.4
Reachforce
Salesforce integration
AdDataExpress
2.7
Reachforce
Company/business profiles
AdDataExpress
5.5
Reachforce
Data hygiene
AdDataExpress
2.7
Reachforce
Automatic data refresh
AdDataExpress
3.6
Reachforce
Filters and segmentation
AdDataExpress
3.6
Reachforce

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
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Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Reachforce9.0
Based on 1 answer
Nothing else to add
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Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
They are heads and shoulders above the competition. Smart Forms is really important to have to decrease form fields. The competition doesn't have that product. Therefore, you can't decrease the number of fields and increase lead conversion. No customizability of the data that comes in with the competition. Data quality is a lot lower. Comparing the data quality reports that we received from both vendors on the same exact lists, just looking at the metrics, you can see that Reachforce is much more thorough, where as InsideView's metrics were not in depth and the few they had were not useful at all. Response rate was much slower with the competition
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Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Less time to accomplish the same thing
  • More leads because of increased form conversion
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Reachforce

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details