What users are saying about
7 Ratings
2 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

SimilarTech

1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders.2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
SimilarTech
10.0
Identification of new leads
AdDataExpress
9.1
SimilarTech
List quality
AdDataExpress
6.4
SimilarTech
10.0
Ideal customer targeting
AdDataExpress
5.5
SimilarTech
Load time/data access
AdDataExpress
5.5
SimilarTech

Sales Intelligence Data Standards

AdDataExpress
7.3
SimilarTech
10.0
Contact information
AdDataExpress
7.3
SimilarTech
10.0
Company information
AdDataExpress
7.3
SimilarTech
10.0
Industry information
AdDataExpress
7.3
SimilarTech
10.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
SimilarTech
10.0
Lead qualification process
AdDataExpress
6.4
SimilarTech
Salesforce integration
AdDataExpress
2.7
SimilarTech
Company/business profiles
AdDataExpress
5.5
SimilarTech
10.0
Data hygiene
AdDataExpress
2.7
SimilarTech
10.0
Automatic data refresh
AdDataExpress
3.6
SimilarTech
10.0
Filters and segmentation
AdDataExpress
3.6
SimilarTech
10.0
Alerts and reminders
AdDataExpress
SimilarTech
10.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

SimilarTech

  • We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
  • When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.
Anonymous | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

SimilarTech

  • Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

SimilarTech

SimilarTech is more user-friendly and seems to have a bigger index (i.e. covers more websites) of the websites.
Anonymous | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

SimilarTech

  • Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
  • Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimilarTech

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

AdDataExpress
6.4
SimilarTech
10.0

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