What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 7 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 2 reviews and ratings
Likelihood to Recommend
AdDataExpress
It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Business Development Associate
CrowdtapMarketing and Advertising, 51-200 employees
SimilarTech
1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders.2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesFeature Rating Comparison
Prospecting
AdDataExpress
6.6
SimilarTech
10.0
Identification of new leads
AdDataExpress
9.1
SimilarTech
—
List quality
AdDataExpress
6.4
SimilarTech
10.0
Ideal customer targeting
AdDataExpress
5.5
SimilarTech
—
Load time/data access
AdDataExpress
5.5
SimilarTech
—
Sales Intelligence Data Standards
AdDataExpress
7.3
SimilarTech
10.0
Contact information
AdDataExpress
7.3
SimilarTech
10.0
Company information
AdDataExpress
7.3
SimilarTech
10.0
Industry information
AdDataExpress
7.3
SimilarTech
10.0
Data Augmentation & Lead Qualification
AdDataExpress
4.1
SimilarTech
10.0
Lead qualification process
AdDataExpress
6.4
SimilarTech
—
Salesforce integration
AdDataExpress
2.7
SimilarTech
—
Company/business profiles
AdDataExpress
5.5
SimilarTech
10.0
Data hygiene
AdDataExpress
2.7
SimilarTech
10.0
Automatic data refresh
AdDataExpress
3.6
SimilarTech
10.0
Filters and segmentation
AdDataExpress
3.6
SimilarTech
10.0
Alerts and reminders
AdDataExpress
—
SimilarTech
10.0
Pros
AdDataExpress
- Provides email addresses - essential when doing cold email outreach.
- Provides agencies for each brand/company.
- Provides media spend for parent company and brand.
Business Development Associate
CrowdtapMarketing and Advertising, 51-200 employees
SimilarTech
- We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
- When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesCons
AdDataExpress
- Updating who works on each brand from the brand side.
- Updating who works on each brand from the agency side.
- Not having to log in as often.
Business Development Associate
CrowdtapMarketing and Advertising, 51-200 employees
SimilarTech
- Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesAlternatives Considered
AdDataExpress
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Business Development Associate
CrowdtapMarketing and Advertising, 51-200 employees
SimilarTech
SimilarTech is more user-friendly and seems to have a bigger index (i.e. covers more websites) of the websites.

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesReturn on Investment
AdDataExpress
- Improved efficiency of prospecting.
- Improved efficiency of finding emails and email syntax.
Business Development Associate
CrowdtapMarketing and Advertising, 51-200 employees
SimilarTech
- Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
- Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.

Verified User
Strategist in Marketing
Printing Company, 51-200 employeesScreenshots
SimilarTech
—Pricing Details
AdDataExpress
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No