AdDataExpress vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.6 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Velocify by ICE Mortgage Technology
Score 6.1 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
AdDataExpressVelocify by ICE Mortgage Technology
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressVelocify by ICE Mortgage Technology
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressVelocify by ICE Mortgage Technology
Top Pros
Top Cons
Features
AdDataExpressVelocify by ICE Mortgage Technology
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
12% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
7% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Best Alternatives
AdDataExpressVelocify by ICE Mortgage Technology
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Alyce by Sendoso
Alyce by Sendoso
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressVelocify by ICE Mortgage Technology
Likelihood to Recommend
7.0
(2 ratings)
10.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
5.1
(5 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdDataExpressVelocify by ICE Mortgage Technology
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Usability
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is always up!!
Read full review
Performance
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If the system is set up correctly it will be a game changer for your organization.
Read full review
Support Rating
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Online Training
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Velocify offers online training via videos and written descriptions of implementation procedures.
Read full review
Implementation Rating
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
List Partners
No answers on this topic
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is fully scaleable both vertically and horizontally across the enterprise.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.