What users are saying about
5 Ratings
13 Ratings
5 Ratings
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Score 8 out of 101
13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Apollo

Apollo is well suited in cases where automation is essential in your outreach. It sends out as many emails as you'd like daily and you literally don't have to spend any time on them. Another form of automation is the way it tracks your stats as well. We keep tallies daily of our activity and the reports do that for you, which is very helpful
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Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Apollo
Identification of new leads
AdDataExpress
9.1
Apollo
List quality
AdDataExpress
6.4
Apollo
Ideal customer targeting
AdDataExpress
5.5
Apollo
Load time/data access
AdDataExpress
5.5
Apollo

Sales Intelligence Data Standards

AdDataExpress
7.3
Apollo
Contact information
AdDataExpress
7.3
Apollo
Company information
AdDataExpress
7.3
Apollo
Industry information
AdDataExpress
7.3
Apollo

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Apollo
Lead qualification process
AdDataExpress
6.4
Apollo
Salesforce integration
AdDataExpress
2.7
Apollo
Company/business profiles
AdDataExpress
5.5
Apollo
Data hygiene
AdDataExpress
2.7
Apollo
Automatic data refresh
AdDataExpress
3.6
Apollo
Filters and segmentation
AdDataExpress
3.6
Apollo

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Handling multi-step outreach sequences -> email -> phone call reminder -> LinkedIn addition -> follow up email -> leave voicemail -> break up email
  • Finding new accounts & contacts to reach out to
  • Having easy to understand reporting for how your messaging is converting into meetings
Ali Shakeri profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Reporting which messages ultimately lead to a closed opportunity
  • Syncing with other CRMs (happening soon from what I've heard)
  • Improving how to find similar companies (happening soon from what I've heard)
Ali Shakeri profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
They're similar, but ZP has the ability to find new accounts & contacts which is a key differentiation.
Ali Shakeri profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • The ROI on saving time prospecting is good, but the ROI of having to work around their buggy platform is terrible.
  • Unfortunately the fact that you need to significantly invest in the platform in order to make it work well makes the ROI a lot harder. Because the system you set up with determine who is/isn't prospected going forward, if you have a lot of companies/clients that you have prospected or work with, you have to do a lot of work to make sure they're set up appropriately and not being reached out to again.
  • Their price per lead used to be good, but it seems they're raising their prices as they grow so I'm not sure they're even worth going to for leads anymore.
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Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Apollo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details