What users are saying about
5 Ratings

ZoomInfo

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Top Rated
312 Ratings
5 Ratings
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Score 8.1 out of 101

ZoomInfo

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Top Rated
312 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

ZoomInfo

I think the best use of ZoomInfo is to find out email addresses and phone numbers for prospects that are not listed already in Salesforce. The worst time to use ZoomInfo is if you are looking to submit a direct mailer to the prospect and are looking for a specific address of where they work. There usually is only a state or city listed for each prospect.
Erika M. Barth profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
ZoomInfo
7.9
Identification of new leads
AdDataExpress
9.1
ZoomInfo
7.9
List quality
AdDataExpress
6.4
ZoomInfo
7.8
Ideal customer targeting
AdDataExpress
5.5
ZoomInfo
7.8
Load time/data access
AdDataExpress
5.5
ZoomInfo
8.4
Advanced search
AdDataExpress
ZoomInfo
8.4
List upload/download
AdDataExpress
ZoomInfo
7.3

Sales Intelligence Data Standards

AdDataExpress
7.3
ZoomInfo
8.2
Contact information
AdDataExpress
7.3
ZoomInfo
8.3
Company information
AdDataExpress
7.3
ZoomInfo
8.2
Industry information
AdDataExpress
7.3
ZoomInfo
8.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
ZoomInfo
7.6
Lead qualification process
AdDataExpress
6.4
ZoomInfo
7.9
Salesforce integration
AdDataExpress
2.7
ZoomInfo
8.2
Company/business profiles
AdDataExpress
5.5
ZoomInfo
8.2
Data hygiene
AdDataExpress
2.7
ZoomInfo
7.6
Automatic data refresh
AdDataExpress
3.6
ZoomInfo
7.5
Filters and segmentation
AdDataExpress
3.6
ZoomInfo
8.3
Smart lists and recommendations
AdDataExpress
ZoomInfo
7.4
Alerts and reminders
AdDataExpress
ZoomInfo
6.0
Tags
AdDataExpress
ZoomInfo
7.1

Sales Intelligence Email Features

AdDataExpress
ZoomInfo
6.0
Sales email templates
AdDataExpress
ZoomInfo
6.1
Append emails to records
AdDataExpress
ZoomInfo
5.9

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • ZoomInfo does a great job of providing info for smaller companies that do not have employees listed in other databases, such as Discover.org
  • I like that I can just click on the company and usually find an accurate employee head count to be able to align the prospect to the correct rep.
  • Many times I've used ZoomInfo to determine if an employee is still with a company. If they have moved to another company, I can still find the new company and phone number, usually.
Erika M. Barth profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • I think that an annoying thing about ZoomInfo is that you don't get an exact address for remote employees or current employees other than, for example, the state and city. I would like to see the actual mailing addresses.
  • ZoomInfo does not always have the most accurate company info for every employee. I personally find that I have to compare any person I find on ZoomInfo with LinkedIn just to try my best to determine if they actually are still working at that company.
  • If you spell a prospect's name wrong, there is no feature to do a best guess on who it might be as does Google if you misspell a name. I wish this could happen on ZoomInfo.
Erika M. Barth profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
ZoomInfo9.1
Based on 9 answers
I would like to renew our ZoomInfo access. However, due to HR budget reductions, we have not been given the funds to renew the product.
Duane Hill profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
I have not used any other products similar to ZoomInfo.
Aubrey Miles profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Our Accounts Receivable department has lowered DSO as well as bad debt numbers by using ZoomInfo to target CFOs & CEOs when the AP department or user becomes unresponsive.
  • Our sales team has been able to find more leads that are actually interested in our services by pinpointing specific industries & company sizes.
Aubrey Miles profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdDataExpress More Information

ZoomInfo

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

ZoomInfo More Information