AdDataExpress vs. ZoomInfo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
ZoomInfo Engage
Score 7.3 out of 10
N/A
Engage by ZoomInfo is a sales engagement platform that sellers use to source and connect with prospects from a single platform, automate multi-step email and call campaigns, personalize communications at scale, and analyze results.N/A
Pricing
AdDataExpressZoomInfo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressZoomInfo Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressZoomInfo Engage
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdDataExpressZoomInfo Engage
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
ZoomInfo Engage
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
7% below category average
ZoomInfo Engage
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
22% below category average
ZoomInfo Engage
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
6% below category average
ZoomInfo Engage
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Best Alternatives
AdDataExpressZoomInfo Engage
Small Businesses
Lead411
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Score 9.1 out of 10
Salesmate
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Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Mixmax
Mixmax
Score 8.9 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Salesloft
Salesloft
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressZoomInfo Engage
Likelihood to Recommend
7.0
(2 ratings)
6.8
(11 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
AdDataExpressZoomInfo Engage
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
ZoomInfo
ZoomInfo Engage has been outstanding in setting up automated workflows. It allows us to be more efficient in our day-to-day planning because once you set up a workflow, your planning for the next several days is done. One area for improvement would be to allow other domain emails for marketing. I have my primary domain email, but when I'm reaching out to potential candidates I would rather use a different domain. This is not possible.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
ZoomInfo
  • Allows for customization, automation, and scaling of outreach
  • Works as a secondary and well done CRM to compliment or serve as a main internal CRM. Also helps organize your prospects.
  • Tracks customer actions and engagement at a very convenient level, with easy to read data.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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ZoomInfo
  • In my experience, super unreliable product... too many bugs for a knowledge worker
  • In my opinion, overpriced. They are making money for its affiliation with sales os product.
  • In my experience, filtering is messed up and buggy. No real support for Account based focus campaigns... Just good for basic calling, recording, and auto sync with CRM... everything else, sucks. Not reliable
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Likelihood to Renew
List Partners
No answers on this topic
ZoomInfo
I think the automated workflows and outstanding support are game-changers. I typically won't use a software platform that does not offer exceptional real-time support.
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Usability
List Partners
No answers on this topic
ZoomInfo
It works very well with the tools and other Zoom Info products that we already use. The fact that it integrates is a huge win for us because we designed our CRM internally so we are very sued to working a certain way. We can use this to boost the information and tools from our pre-existing ZoomInfo products as well, so it brings out a lot of value.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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ZoomInfo
I get a higher response rate from Linkedin Recruiter, but I think I can reach more passive candidates with ZoomInfo Engage. On the other hand, I did not have success with UpLead at all. Linkedin Recruiter does not have an automation feature, and you are limited to the amount of InMails you can send in a month, which is disappointing. ZoomInfo Engage customer service/technical support is hands-down better than LinkedIn.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
ZoomInfo
  • We decided not to use Tellwise for the time being and will test it again in one year because what I saw so far is promising.
  • We haven't seen any substantial ROI.
  • If you need to track content shared with prospects and stakeholders, Tellwise may be exactly what you need.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

ZoomInfo Engage Screenshots

Screenshot of Engage Home Screen: An automated, real-time view of upcoming tasks, so follow-ups don’t slip through the cracks.Screenshot of Contacts that meet the Ideal Customer Profile (ICP) can be reached from a single platform.Screenshot of A Contact’s demographic information, prior engagement activity, and company information can be seen before reaching out.Screenshot of Pre-written email templates from Engage’s library save time crafting email communications.Screenshot of Multi-step omnichannel campaigns help to increase response rates and reduce manual activity tracking.Screenshot of Engage’s intelligent recommendations engine will recommend the perfect persona that is most likely to engage.