AdEspresso by Hootsuite vs. AdGear Advertiser

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.8 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Pricing
AdEspresso by HootsuiteAdGear Advertiser
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteAdGear Advertiser
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteAdGear Advertiser
Top Pros
Top Cons
Features
AdEspresso by HootsuiteAdGear Advertiser
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
6% below category average
AdGear Advertiser
3.5
1 Ratings
72% below category average
Data Transfer7.02 Ratings4.01 Ratings
DSP integration7.01 Ratings3.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
16% below category average
AdGear Advertiser
5.4
2 Ratings
36% below category average
Ad campaign creation7.52 Ratings5.02 Ratings
Ad deployment7.52 Ratings5.02 Ratings
Display advertising7.02 Ratings7.02 Ratings
Ad display and retargeting segmentation6.02 Ratings5.02 Ratings
Sequence targeting4.92 Ratings5.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
12% below category average
AdGear Advertiser
5.0
2 Ratings
43% below category average
Ad dashboards7.62 Ratings6.02 Ratings
Ad performance reports8.62 Ratings6.02 Ratings
Ad conversion tracking7.62 Ratings5.02 Ratings
Ad attribution reporting6.52 Ratings5.02 Ratings
Cross-channel ad management6.02 Ratings4.01 Ratings
Ad forecasting and optimization4.42 Ratings4.01 Ratings
Best Alternatives
AdEspresso by HootsuiteAdGear Advertiser
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
AdEspresso by HootsuiteAdGear Advertiser
Likelihood to Recommend
7.0
(2 ratings)
8.0
(2 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteAdGear Advertiser
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
AdGear
  • Easy setup
  • Smart product
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
Read full review
Usability
Hootsuite
No answers on this topic
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Support Rating
Hootsuite
No answers on this topic
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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ScreenShots

AdGear Advertiser Screenshots

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