AdEspresso by Hootsuite vs. AppNexus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.4 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
AppNexus
Score 6.9 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Pricing
AdEspresso by HootsuiteAppNexus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteAppNexus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteAppNexus
Top Pros
Top Cons
Features
AdEspresso by HootsuiteAppNexus
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
9% below category average
AppNexus
8.5
8 Ratings
11% above category average
Data Transfer7.02 Ratings8.06 Ratings
DSP integration7.01 Ratings9.08 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
18% below category average
AppNexus
8.0
8 Ratings
1% above category average
Ad campaign creation7.52 Ratings8.08 Ratings
Ad deployment7.52 Ratings9.07 Ratings
Display advertising7.02 Ratings7.07 Ratings
Ad display and retargeting segmentation6.02 Ratings8.07 Ratings
Sequence targeting4.92 Ratings8.07 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
AppNexus
8.1
9 Ratings
4% above category average
Ad dashboards7.52 Ratings9.09 Ratings
Ad performance reports8.52 Ratings7.09 Ratings
Ad conversion tracking7.52 Ratings8.08 Ratings
Ad attribution reporting6.52 Ratings8.08 Ratings
Cross-channel ad management6.02 Ratings9.08 Ratings
Ad forecasting and optimization4.42 Ratings8.08 Ratings
Best Alternatives
AdEspresso by HootsuiteAppNexus
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by HootsuiteAppNexus
Likelihood to Recommend
7.0
(2 ratings)
8.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(6 ratings)
Usability
-
(0 ratings)
5.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
6.0
(2 ratings)
Online Training
-
(0 ratings)
2.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(2 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteAppNexus
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
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AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
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Likelihood to Renew
Hootsuite
No answers on this topic
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Usability
Hootsuite
No answers on this topic
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability
Hootsuite
No answers on this topic
AppNexus
I've never had any problems with appnexus - the software is always available
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Performance
Hootsuite
No answers on this topic
AppNexus
Yes, everything works great in that sense
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Support Rating
Hootsuite
No answers on this topic
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training
Hootsuite
No answers on this topic
AppNexus
Online training are not user friendly and not easy to understand
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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Scalability
Hootsuite
No answers on this topic
AppNexus
Because it's a great DSP but not the best
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Read full review
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