AdEspresso by Hootsuite vs. Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 8.0 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
AdEspresso by HootsuiteConstant Contact
Editions & Modules
No answers on this topic
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
AdEspresso by HootsuiteConstant Contact
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
AdEspresso by HootsuiteConstant Contact
Top Pros
Top Cons
Features
AdEspresso by HootsuiteConstant Contact
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
5% below category average
Constant Contact
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
17% below category average
Constant Contact
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
Constant Contact
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Constant Contact
8.0
113 Ratings
2% below category average
WYSIWYG email editor00 Ratings8.097 Ratings
Dynamic content00 Ratings7.998 Ratings
Ability to test dynamic content00 Ratings8.382 Ratings
Landing pages00 Ratings8.172 Ratings
A/B testing00 Ratings7.069 Ratings
Mobile optimization00 Ratings8.586 Ratings
Email deliverability reporting00 Ratings9.1109 Ratings
List management00 Ratings8.2111 Ratings
Triggered drip sequences00 Ratings7.157 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Constant Contact
8.0
110 Ratings
2% above category average
Dashboards00 Ratings8.388 Ratings
Standard reports00 Ratings8.1108 Ratings
Custom reports00 Ratings7.458 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Constant Contact
8.0
62 Ratings
6% below category average
URL Validation00 Ratings8.231 Ratings
Link Tracking00 Ratings7.934 Ratings
Image Validation00 Ratings8.832 Ratings
Inbox Display00 Ratings8.535 Ratings
Email Accessibility Tools00 Ratings7.928 Ratings
Spelling and Grammar Check00 Ratings7.849 Ratings
Spam Testing00 Ratings6.026 Ratings
Email Previews00 Ratings9.061 Ratings
Best Alternatives
AdEspresso by HootsuiteConstant Contact
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
AdEspresso by HootsuiteConstant Contact
Likelihood to Recommend
7.0
(2 ratings)
7.7
(128 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(23 ratings)
Usability
-
(0 ratings)
9.0
(10 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(9 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(5 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteConstant Contact
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Likelihood to Renew
Hootsuite
No answers on this topic
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Usability
Hootsuite
No answers on this topic
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Reliability and Availability
Hootsuite
No answers on this topic
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Performance
Hootsuite
No answers on this topic
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Support Rating
Hootsuite
No answers on this topic
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Implementation Rating
Hootsuite
No answers on this topic
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Scalability
Hootsuite
No answers on this topic
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.