AdEspresso by Hootsuite vs. HiConversion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.9 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Pricing
AdEspresso by HootsuiteHiConversion
Editions & Modules
No answers on this topic
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
Offerings
Pricing Offerings
AdEspresso by HootsuiteHiConversion
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteHiConversion
Top Pros
Top Cons
Features
AdEspresso by HootsuiteHiConversion
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
7% below category average
HiConversion
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
18% below category average
HiConversion
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
14% below category average
HiConversion
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
HiConversion
8.6
2 Ratings
0% above category average
a/b experiment testing00 Ratings9.02 Ratings
Split URL testing00 Ratings8.01 Ratings
Multivariate testing00 Ratings8.02 Ratings
Multi-page/funnel testing00 Ratings9.02 Ratings
Cross-browser testing00 Ratings9.02 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.02 Ratings
Visual / WYSIWYG editor00 Ratings8.01 Ratings
Advanced code editor00 Ratings8.02 Ratings
Preview mode00 Ratings8.02 Ratings
Test duration calculator00 Ratings9.01 Ratings
Experiment scheduler00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings9.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Client-side tests00 Ratings9.02 Ratings
Mutually exclusive tests00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
HiConversion
8.3
2 Ratings
6% below category average
Standard visitor segmentation00 Ratings8.01 Ratings
Behavioral visitor segmentation00 Ratings8.01 Ratings
Traffic allocation control00 Ratings9.02 Ratings
Website personalization00 Ratings8.02 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
HiConversion
8.5
2 Ratings
0% below category average
Heatmap tool00 Ratings8.02 Ratings
Click analytics00 Ratings9.02 Ratings
Scroll maps00 Ratings8.01 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.02 Ratings
Goal tracking00 Ratings9.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings9.02 Ratings
CSV export00 Ratings8.02 Ratings
Experiments results dashboard00 Ratings8.02 Ratings
Best Alternatives
AdEspresso by HootsuiteHiConversion
Small Businesses
Google Ad Manager
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Score 8.6 out of 10
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Kameleoon
Score 9.4 out of 10
Medium-sized Companies
The Trade Desk
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Score 6.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
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Score 9.4 out of 10
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User Ratings
AdEspresso by HootsuiteHiConversion
Likelihood to Recommend
7.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
AdEspresso by HootsuiteHiConversion
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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HiConversion
  • Nothing but Increase marketing to better explain the technology.
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
Read full review
ScreenShots