AdEspresso by Hootsuite vs. Kwanzoo

AdEspresso by Hootsuite

Kwanzoo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AdEspresso by Hootsuite	Score 8.0 out of 10	N/A	AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.	N/A
Kwanzoo	Score 7.1 out of 10	N/A	Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…	N/A

Pricing

AdEspresso by Hootsuite

Kwanzoo

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
AdEspresso by Hootsuite	Kwanzoo
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	AdEspresso by Hootsuite	Kwanzoo
Top Pros	Pro Split test Pro B testing Pro User friendly	Pro Detailed reporting Pro Data management
Top Cons	Minus Bit limited Minus Business manager Minus Ui ux	Minus Email campaigns Minus Not as intuitive

Features

AdEspresso by Hootsuite

Kwanzoo

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	AdEspresso by Hootsuite 7.0 2 Ratings 5% below category average	Kwanzoo 10.0 2 Ratings 30% above category average
Data Transfer	7.02 Ratings	10.02 Ratings
DSP integration	7.01 Ratings	10.02 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	AdEspresso by Hootsuite 6.6 2 Ratings 17% below category average	Kwanzoo 8.2 2 Ratings 5% above category average
Ad campaign creation	7.52 Ratings	9.02 Ratings
Ad deployment	7.52 Ratings	8.02 Ratings
Display advertising	7.02 Ratings	9.02 Ratings
Ad display and retargeting segmentation	6.02 Ratings	7.02 Ratings
Sequence targeting	4.92 Ratings	8.02 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	AdEspresso by Hootsuite 6.8 2 Ratings 13% below category average	Kwanzoo 9.0 2 Ratings 15% above category average
Ad dashboards	7.62 Ratings	9.02 Ratings
Ad performance reports	8.62 Ratings	9.02 Ratings
Ad conversion tracking	7.62 Ratings	10.02 Ratings
Ad attribution reporting	6.52 Ratings	8.02 Ratings
Cross-channel ad management	6.02 Ratings	00 Ratings
Ad forecasting and optimization	4.42 Ratings	9.02 Ratings

Best Alternatives
	AdEspresso by Hootsuite	Kwanzoo
Small Businesses	Google Ad Manager Score 8.6 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	AdEspresso by Hootsuite	Kwanzoo
Likelihood to Recommend	7.0 (2 ratings)	7.0 (2 ratings)
Likelihood to Renew	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	AdEspresso by Hootsuite	Kwanzoo
Likelihood to Recommend	Hootsuite [AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+) Incentivized Casey Cleary (LION) Senior Marketing Coordinator Read full review	Kwanzoo, Inc. Well Suited: ABM Targeting ABM Reach Engagement with Targeted Accounts Improved efficiency of retargeting spend Full service is available if staff is limited Reporting and Analytics Connectivity to other engagement platforms S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Pros	Hootsuite A/B testing Mass advertising Budget and finance Incentivized Zafer Elcik Co Founder Read full review	Kwanzoo, Inc. Price Tools for analysis Data management Incentivized Alisson Medeiros Business Analyst Read full review
Cons	Hootsuite It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly. Incentivized Casey Cleary (LION) Senior Marketing Coordinator Read full review	Kwanzoo, Inc. The UI is not as intuitive as I would like. I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Likelihood to Renew	Hootsuite No answers on this topic	Kwanzoo, Inc. No longer at this company but will absolutely invest with Kwanzoo in my next roll. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Alternatives Considered	Hootsuite I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads. Incentivized Casey Cleary (LION) Senior Marketing Coordinator Read full review	Kwanzoo, Inc. Incentivized Alisson Medeiros Business Analyst Read full review
Return on Investment	Hootsuite They have helped us greatly in lead generation for internal marketing efforts Big focus on lead generation for clients, have helped sell dozens of homes for them! Engagement and lead gen saw a big increase while using AdEspresso Incentivized Casey Cleary (LION) Senior Marketing Coordinator Read full review	Kwanzoo, Inc. We managed to reduce costs in about 32% of the customer. Increased engagement in ad reach by 18% Our team was communicating better Incentivized Alisson Medeiros Business Analyst Read full review
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