AdEspresso by Hootsuite vs. LinkedIn Lead Accelerator (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.4 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
LinkedIn Lead Accelerator (Discontinued)
Score 4.4 out of 10
N/A
LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Pricing
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Top Pros
Top Cons
Features
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
8% below category average
LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
10% above category average
Data Transfer7.02 Ratings8.83 Ratings
DSP integration7.01 Ratings7.93 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
18% below category average
LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
8% above category average
Ad campaign creation7.52 Ratings9.03 Ratings
Ad deployment7.52 Ratings8.03 Ratings
Display advertising7.02 Ratings9.03 Ratings
Ad display and retargeting segmentation6.02 Ratings8.22 Ratings
Sequence targeting4.92 Ratings9.13 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
Ad dashboards7.52 Ratings7.93 Ratings
Ad performance reports8.52 Ratings7.93 Ratings
Ad conversion tracking7.52 Ratings8.83 Ratings
Ad attribution reporting6.52 Ratings7.93 Ratings
Cross-channel ad management6.02 Ratings7.93 Ratings
Ad forecasting and optimization4.42 Ratings6.93 Ratings
Best Alternatives
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Likelihood to Recommend
7.0
(2 ratings)
8.1
(6 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(3 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteLinkedIn Lead Accelerator (Discontinued)
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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LinkedIn
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
LinkedIn
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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LinkedIn
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Likelihood to Renew
Hootsuite
No answers on this topic
LinkedIn
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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LinkedIn
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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LinkedIn
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
Read full review
ScreenShots