AdEspresso by Hootsuite vs. MavSocial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.8 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pricing
AdEspresso by HootsuiteMavSocial
Editions & Modules
No answers on this topic
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Offerings
Pricing Offerings
AdEspresso by HootsuiteMavSocial
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteMavSocial
Top Pros
Top Cons
Features
AdEspresso by HootsuiteMavSocial
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
6% below category average
MavSocial
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
16% below category average
MavSocial
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
12% below category average
MavSocial
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
MavSocial
9.0
2 Ratings
12% above category average
Content planning and scheduling00 Ratings9.52 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings8.52 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
MavSocial
9.0
1 Ratings
14% above category average
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
MavSocial
9.6
2 Ratings
13% above category average
Twitter00 Ratings9.52 Ratings
Facebook00 Ratings10.02 Ratings
LinkedIn00 Ratings10.02 Ratings
Instagram00 Ratings9.52 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
MavSocial
7.5
2 Ratings
6% below category average
Campaign success analytics00 Ratings7.02 Ratings
Real-time tracking00 Ratings8.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
MavSocial
9.0
2 Ratings
11% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings8.01 Ratings
Best Alternatives
AdEspresso by HootsuiteMavSocial
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Conte.ai
Conte.ai
Score 2.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
monday marketer
monday marketer
Score 9.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by HootsuiteMavSocial
Likelihood to Recommend
7.0
(2 ratings)
9.0
(2 ratings)
User Testimonials
AdEspresso by HootsuiteMavSocial
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
Read full review
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
Read full review
ScreenShots

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar