AdEspresso by Hootsuite vs. ownerIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.9 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
ownerIQ
Score 9.3 out of 10
N/A
ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A
Pricing
AdEspresso by HootsuiteownerIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteownerIQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteownerIQ
Top Pros
Top Cons
Features
AdEspresso by HootsuiteownerIQ
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
7% below category average
ownerIQ
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
18% below category average
ownerIQ
8.5
1 Ratings
8% above category average
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings9.01 Ratings
Display advertising7.02 Ratings9.01 Ratings
Ad display and retargeting segmentation6.02 Ratings9.01 Ratings
Sequence targeting4.92 Ratings7.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
14% below category average
ownerIQ
9.4
1 Ratings
18% above category average
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings7.01 Ratings
Ad conversion tracking7.62 Ratings10.01 Ratings
Ad attribution reporting6.52 Ratings10.01 Ratings
Cross-channel ad management6.02 Ratings10.01 Ratings
Ad forecasting and optimization4.42 Ratings10.01 Ratings
Best Alternatives
AdEspresso by HootsuiteownerIQ
Small Businesses
Google Ad Manager
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Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by HootsuiteownerIQ
Likelihood to Recommend
7.0
(2 ratings)
9.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteownerIQ
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
ownerIQ
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
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ownerIQ
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
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Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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ownerIQ
  • Self-Service
  • Case Studies
  • Planning collateral
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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ownerIQ
No answers on this topic
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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ownerIQ
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Read full review
ScreenShots