AdEspresso by Hootsuite vs. Remarkety

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.8 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
Pricing
AdEspresso by HootsuiteRemarkety
Editions & Modules
No answers on this topic
Remarkety
$25.00
per month
Offerings
Pricing Offerings
AdEspresso by HootsuiteRemarkety
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteRemarkety
Top Pros
Top Cons
Features
AdEspresso by HootsuiteRemarkety
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
6% below category average
Remarkety
8.0
1 Ratings
8% above category average
Data Transfer7.02 Ratings8.01 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
16% below category average
Remarkety
9.9
4 Ratings
24% above category average
Ad campaign creation7.52 Ratings10.04 Ratings
Ad deployment7.52 Ratings10.04 Ratings
Display advertising7.02 Ratings10.04 Ratings
Ad display and retargeting segmentation6.02 Ratings10.04 Ratings
Sequence targeting4.92 Ratings9.54 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
12% below category average
Remarkety
9.4
4 Ratings
20% above category average
Ad dashboards7.62 Ratings9.04 Ratings
Ad performance reports8.62 Ratings10.04 Ratings
Ad conversion tracking7.62 Ratings10.04 Ratings
Ad attribution reporting6.52 Ratings10.04 Ratings
Cross-channel ad management6.02 Ratings7.52 Ratings
Ad forecasting and optimization4.42 Ratings10.02 Ratings
Best Alternatives
AdEspresso by HootsuiteRemarkety
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by HootsuiteRemarkety
Likelihood to Recommend
7.0
(2 ratings)
9.5
(4 ratings)
User Testimonials
AdEspresso by HootsuiteRemarkety
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
Read full review
Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
Read full review
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
Read full review
ScreenShots