AdEspresso by Hootsuite vs. SiteSpect

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

Incentivized

SiteSpect is great for businesses with available development resources and a need to provide flicker-free performance. Additionally, the month-to-month service model is attractive considering the contract and implementation prices of most of the tool's competitors. If an organization wants to run a lot of tests with a small team of marketers, I wouldn't recommend a tool as complex as SiteSpect. Effective use of the tool requires a lot of technical skill.

Incentivized

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
• It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
• It is extremely flexible and configurable for the needs of your company or organization.

Incentivized

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.

Our clients who use our fully managed A/B and Multivariate testing services have been extremely happy with the results. Therefore the D&W and SiteSpect partnership continues to flourish. We have no hesitation in recommending the platform and we will continue to invest in our staff to train on this platform for the foreseeable future

When we have any questions on how the tool can be utilized for some unique requirements, they always make excellent suggestions.

Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

I have used all the tools in the market. Sitespect kicks them into the curb based on how easy it is to build variations, and hot it doesnt interfere with client load.

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.