AdEspresso by Hootsuite vs. Digilant

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 8.0 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Digilant
Score 8.0 out of 10
N/A
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
Pricing
AdEspresso by HootsuiteDigilant
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteDigilant
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteDigilant
Top Pros
Top Cons
Features
AdEspresso by HootsuiteDigilant
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
5% below category average
Digilant
7.5
2 Ratings
6% below category average
Data Transfer7.02 Ratings8.02 Ratings
DSP integration7.01 Ratings7.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
17% below category average
Digilant
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
Digilant
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Digilant
7.5
2 Ratings
8% below category average
Collection of first-party data00 Ratings7.02 Ratings
Collection of third-party data00 Ratings8.02 Ratings
Access to Third-party Data Providers00 Ratings7.52 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Digilant
7.7
2 Ratings
7% below category average
Audience taxonomy00 Ratings8.02 Ratings
Tag Management00 Ratings7.02 Ratings
Data Analysis Dashboard00 Ratings8.02 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Digilant
7.3
2 Ratings
8% below category average
Campaign Analytics00 Ratings7.02 Ratings
Audience Analytics00 Ratings7.52 Ratings
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Oracle Marketing
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User Ratings
AdEspresso by HootsuiteDigilant
Likelihood to Recommend
7.0
(2 ratings)
8.0
(2 ratings)
User Testimonials
AdEspresso by HootsuiteDigilant
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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Digilant
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
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Digilant
  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options
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Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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Digilant
  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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Digilant
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
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Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
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Digilant
  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns
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ScreenShots