AdEspresso by Hootsuite vs. etracker

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

Incentivized

It is a pretty solid tool and resource for probably most companies and gives some really good insight

Incentivized

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Issue tracking
• Resolving it in timely manner
• Email notifications for deadline approaching

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• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• It could be more customizable at times.

Incentivized

I would love to use and recommend this.

Incentivized

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

I like etracker better than Bound. I feel the UI and info are easier and cleaner.

Incentivized

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• I was not involved in cost of the eTracker so really can't determine the ROI.
• But for a project manager, I would love to use this product again.

Incentivized