AdEspresso by Hootsuite vs. etracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.9 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
etracker
Score 9.0 out of 10
N/A
etracker is a web optimization solution.  The vendor says their customers use this solution for visitor statistics, usage analysis and gain information regarding visitor origin. This solution includes a set of website optimization tools that include: Web analysis and online marketing in real-time Satisfaction analysis through visitor surveys and feedback button Mouse tracking to uncover user experience obstacles App tracking for the assessment of the…N/A
Pricing
AdEspresso by Hootsuiteetracker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by Hootsuiteetracker
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by Hootsuiteetracker
Top Pros
Top Cons

No answers on this topic

Features
AdEspresso by Hootsuiteetracker
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
5% below category average
etracker
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
17% below category average
etracker
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
14% below category average
etracker
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
etracker
8.8
1 Ratings
2% above category average
a/b experiment testing00 Ratings9.01 Ratings
Split URL testing00 Ratings8.01 Ratings
Multivariate testing00 Ratings8.01 Ratings
Multi-page/funnel testing00 Ratings8.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Test significance00 Ratings9.01 Ratings
Advanced code editor00 Ratings9.01 Ratings
Page surveys00 Ratings9.01 Ratings
Visitor recordings00 Ratings9.01 Ratings
Preview mode00 Ratings9.01 Ratings
Test duration calculator00 Ratings9.01 Ratings
Experiment scheduler00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings9.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Server-side tests00 Ratings9.01 Ratings
Mutually exclusive tests00 Ratings9.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
etracker
9.0
1 Ratings
2% above category average
Standard visitor segmentation00 Ratings9.01 Ratings
Behavioral visitor segmentation00 Ratings9.01 Ratings
Traffic allocation control00 Ratings9.01 Ratings
Website personalization00 Ratings9.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
etracker
9.1
1 Ratings
6% above category average
Heatmap tool00 Ratings9.01 Ratings
Click analytics00 Ratings9.01 Ratings
Scroll maps00 Ratings9.01 Ratings
Form fill analysis00 Ratings9.01 Ratings
Conversion tracking00 Ratings9.01 Ratings
Goal tracking00 Ratings9.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings9.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings9.01 Ratings
Best Alternatives
AdEspresso by Hootsuiteetracker
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdEspresso by Hootsuiteetracker
Likelihood to Recommend
7.0
(2 ratings)
9.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AdEspresso by Hootsuiteetracker
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Etracker GmbH
It is a pretty solid tool and resource for probably most companies and gives some really good insight
Read full review
Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Etracker GmbH
  • Issue tracking
  • Resolving it in timely manner
  • Email notifications for deadline approaching
Read full review
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Etracker GmbH
  • It could be more customizable at times.
Read full review
Likelihood to Renew
Hootsuite
No answers on this topic
Etracker GmbH
I would love to use and recommend this.
Read full review
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Etracker GmbH
I like etracker better than Bound. I feel the UI and info are easier and cleaner.
Read full review
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Etracker GmbH
  • I was not involved in cost of the eTracker so really can't determine the ROI.
  • But for a project manager, I would love to use this product again.
Read full review
ScreenShots