AdEspresso by Hootsuite vs. Ezoic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 7.9 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Ezoic
Score 8.0 out of 10
Small Businesses (1-50 employees)
Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing…
$0.20
No Ad, all features
Pricing
AdEspresso by HootsuiteEzoic
Editions & Modules
No answers on this topic
Expert
20% of Ad Revenue
No Ad, all features
Enterprise
$499
per Month (No Ad, all features)
Personal
Free
No Ad, limited features
Professional
free
Ad at Bottom of Page, all features
Offerings
Pricing Offerings
AdEspresso by HootsuiteEzoic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdEspresso by HootsuiteEzoic
Top Pros
Top Cons
Features
AdEspresso by HootsuiteEzoic
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
5% below category average
Ezoic
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
17% below category average
Ezoic
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
14% below category average
Ezoic
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Ezoic
10.0
2 Ratings
15% above category average
a/b experiment testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Cross-browser testing00 Ratings10.01 Ratings
Test significance00 Ratings10.01 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings10.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Ezoic
10.0
2 Ratings
16% above category average
Click analytics00 Ratings10.02 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
AdEspresso by HootsuiteEzoic
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Score 8.8 out of 10
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Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
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Score 7.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Criteo Commerce Growth
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Score 8.8 out of 10
Dynamic Yield
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Score 9.2 out of 10
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User Ratings
AdEspresso by HootsuiteEzoic
Likelihood to Recommend
7.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
AdEspresso by HootsuiteEzoic
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Ezoic Inc
As I said earlier, Ezoic is PROACTIVE. The account managers reach out to me to recommend changes. They're incredibly responsive when I have a question. I get answers in hours, not days.
Read full review
Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Ezoic Inc
No answers on this topic
Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Ezoic Inc
No answers on this topic
Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Ezoic Inc
Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher
Read full review
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Ezoic Inc
No answers on this topic
ScreenShots

Ezoic Screenshots

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