AdEspresso by Hootsuite vs. Frosmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdEspresso by Hootsuite
Score 8.0 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Pricing
AdEspresso by HootsuiteFrosmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdEspresso by HootsuiteFrosmo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdEspresso by HootsuiteFrosmo
Top Pros
Top Cons
Features
AdEspresso by HootsuiteFrosmo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdEspresso by Hootsuite
7.0
2 Ratings
5% below category average
Frosmo
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration7.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdEspresso by Hootsuite
6.6
2 Ratings
16% below category average
Frosmo
-
Ratings
Ad campaign creation7.52 Ratings00 Ratings
Ad deployment7.52 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation6.02 Ratings00 Ratings
Sequence targeting4.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdEspresso by Hootsuite
6.8
2 Ratings
13% below category average
Frosmo
-
Ratings
Ad dashboards7.62 Ratings00 Ratings
Ad performance reports8.62 Ratings00 Ratings
Ad conversion tracking7.62 Ratings00 Ratings
Ad attribution reporting6.52 Ratings00 Ratings
Cross-channel ad management6.02 Ratings00 Ratings
Ad forecasting and optimization4.42 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Frosmo
7.5
1 Ratings
10% below category average
a/b experiment testing00 Ratings7.01 Ratings
Split URL testing00 Ratings8.01 Ratings
Multivariate testing00 Ratings7.01 Ratings
Multi-page/funnel testing00 Ratings7.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings7.01 Ratings
Test significance00 Ratings7.01 Ratings
Visual / WYSIWYG editor00 Ratings8.01 Ratings
Advanced code editor00 Ratings8.01 Ratings
Page surveys00 Ratings6.01 Ratings
Visitor recordings00 Ratings7.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings8.01 Ratings
Experiment scheduler00 Ratings7.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Client-side tests00 Ratings8.01 Ratings
Server-side tests00 Ratings7.01 Ratings
Mutually exclusive tests00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Frosmo
7.5
1 Ratings
14% below category average
Standard visitor segmentation00 Ratings8.01 Ratings
Behavioral visitor segmentation00 Ratings7.01 Ratings
Traffic allocation control00 Ratings8.01 Ratings
Website personalization00 Ratings7.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AdEspresso by Hootsuite
-
Ratings
Frosmo
7.4
1 Ratings
14% below category average
Heatmap tool00 Ratings7.01 Ratings
Click analytics00 Ratings7.01 Ratings
Scroll maps00 Ratings7.01 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings8.01 Ratings
Goal tracking00 Ratings7.01 Ratings
Test reporting00 Ratings7.01 Ratings
Results segmentation00 Ratings8.01 Ratings
CSV export00 Ratings7.01 Ratings
Experiments results dashboard00 Ratings8.01 Ratings
Best Alternatives
AdEspresso by HootsuiteFrosmo
Small Businesses
Google Ad Manager
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Score 8.5 out of 10
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Score 9.7 out of 10
Medium-sized Companies
The Trade Desk
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Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Adobe Advertising Cloud
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Score 8.7 out of 10
Dynamic Yield
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Score 8.7 out of 10
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User Ratings
AdEspresso by HootsuiteFrosmo
Likelihood to Recommend
7.0
(2 ratings)
7.0
(1 ratings)
User Testimonials
AdEspresso by HootsuiteFrosmo
Likelihood to Recommend
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
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Frosmo Ltd
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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Pros
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
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Frosmo Ltd
  • The RSS Email Campaign feature.
  • It is simple, intuitive, and easy to use.
  • The templates they have to create a campaign are great.
  • Dashboard is easy to understand.
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Cons
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
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Frosmo Ltd
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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Alternatives Considered
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
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Frosmo Ltd
No answers on this topic
Return on Investment
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review
Frosmo Ltd
  • It helps me reach out to prospective clients every day
Read full review
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