Adestra vs. BenchmarkONE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Pricing
AdestraBenchmarkONE
Editions & Modules
No answers on this topic
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Offerings
Pricing Offerings
AdestraBenchmarkONE
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraBenchmarkONE
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
21% above category average
BenchmarkONE
5.2
29 Ratings
38% below category average
WYSIWYG email editor10.01 Ratings5.126 Ratings
Dynamic content10.01 Ratings4.221 Ratings
Ability to test dynamic content10.01 Ratings4.121 Ratings
Landing pages10.01 Ratings4.016 Ratings
A/B testing10.01 Ratings8.910 Ratings
Email deliverability reporting10.01 Ratings3.328 Ratings
List management10.01 Ratings4.329 Ratings
Triggered drip sequences10.01 Ratings4.310 Ratings
Mobile optimization00 Ratings8.912 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
25% above category average
BenchmarkONE
3.7
28 Ratings
65% below category average
Dashboards10.01 Ratings3.327 Ratings
Standard reports10.01 Ratings1.019 Ratings
Custom reports00 Ratings6.814 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
BenchmarkONE
4.0
29 Ratings
58% below category average
Lead nurturing automation00 Ratings3.229 Ratings
Lead scoring and grading00 Ratings4.329 Ratings
Data quality management00 Ratings4.327 Ratings
Automated sales alerts and tasks00 Ratings4.327 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
BenchmarkONE
7.5
13 Ratings
9% below category average
Calendaring00 Ratings7.99 Ratings
Event/webinar marketing00 Ratings7.110 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
BenchmarkONE
3.9
22 Ratings
60% below category average
Social sharing and campaigns00 Ratings6.49 Ratings
Social profile integration00 Ratings1.422 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
BenchmarkONE
5.5
22 Ratings
26% below category average
API00 Ratings2.015 Ratings
Role-based workflow & approvals00 Ratings8.013 Ratings
Customizability00 Ratings2.621 Ratings
Integration with Salesforce.com00 Ratings6.74 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.95 Ratings
Integration with SugarCRM00 Ratings6.95 Ratings
Best Alternatives
AdestraBenchmarkONE
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Thryv
Thryv
Score 8.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraBenchmarkONE
Likelihood to Recommend
10.0
(1 ratings)
3.0
(32 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(23 ratings)
Usability
9.0
(1 ratings)
8.2
(4 ratings)
Availability
-
(0 ratings)
8.5
(4 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
10.0
(1 ratings)
9.1
(3 ratings)
Implementation Rating
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
AdestraBenchmarkONE
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
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Likelihood to Renew
Upland Software
No answers on this topic
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Reliability and Availability
Upland Software
No answers on this topic
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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Implementation Rating
Upland Software
No answers on this topic
BenchmarkONE
Overall very satisfied. More sample please.
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.